Listen Carefully: A vital unwritten and non-verbal skill in demonstrative communication.
August 5, 2013
When you we hear or read the word communication, most people think of speaking or reading. When I hear or read the words demonstrative communication, I think of a sales person or a preschool teacher, as each utilize demonstrative communication. They not only use their verbal communication, but also are using their hands, eyes, and ears as the goal is to capture an individual’s attention by connecting to all the senses. According to University of Phoenix Course syllabus (2012) demonstrative communication is described as involving such things as facial expressions, tone of voice, body language, and so forth, which are non-verbal and unwritten communication. Along with body language, facial expressions, and tone of voice the sales associate and preschool teacher are also listening intently.
As a sales associate, their ultimate goal is to do what they can to not let their customer leave until they are walking away with their product. To do this they need to pay attention to the customer’s responses to their sales pitch, and one way to do this is to listen. “One of the worst things a salesman can do is fail to listen” (2000, para. 11). This statement can go with any type of conversation. If you are not listening carefully to the sender of the communication you may respond incorrectly. For the sales associate who is trying to sell a pool to an elderly couple, the couple says, “we are deathly afraid of the water and do not know how to swim.” The sales associate suggests the pools can be built to fit depth the customer is comfortable with. This is an example of an ineffective and negative experience for the sender (elderly couple) as the receiver (pool sales associate) did not listen effectively and...
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