Demonstrate understanding of a significant develpoment in the media (3.7B)

Topics: Adobe Photoshop, GIMP, Adobe Creative Suite Pages: 7 (2498 words) Published: August 18, 2014
Photoshop and airbrushing are current forms of manipulation in the media. Media such as magazines and television advertisements use Photoshop to digitally enhance their models or celebrities to give them ‘better’ features, such as slimmer bodies and flawless skin, this makes people, particularly teenage girls, believe they are not good enough. In this report I will be discussing the development of Photoshop in the media I will also be explaining the evolution of Photoshop over 20 years and be giving my own opinion on this, explain how this occurred, I will explain how the use of Photoshop in the media has affected society and in particular teenage girls.

Photoshop was created by a father and son named Thomas and Glen Knoll. The team released ‘Image Pro’ in 1988. I will now explain the evolution of Photoshop over 20 years, giving my own opinion along the way. 1990 - Photoshop 1.0: John Knoll, Thomas’ brother, wrote ‘special effects’ for the program which were frowned upon by Adobe staff as being too ‘gimmicky’. Thomas and John found a way to sneak them into Photoshop as plugins. The first version of the Photoshop splash screen features just 4 Photoshop programmers. This is where it all began, the first ever release of Photoshop in 1990, the first chance for editors and designers to be able to change the appearance of their models, of course with the first one they would not have been able to do near as much as they can now-days. 1991 - Photoshop 2.0: Photoshop 2.0 included the path feature, which allowed users to trim around an object easily and to save that path for the future use. This would have enabled users to be able cut around a person and put them into a different background, or possibly, I’m not sure, be able to cut off small parts of the body. This would have been one of the first times it could have impacted on teenage girls lives. 1994 - Photoshop 3.0: Layers were and are a lifesaver for any marginally complex design. Prior to their introduction, designers would save different versions of designs so that they could go back and grab them if needed; layers made this practice redundant. Layers are individual slices of the image that go together to make the final ‘sandwich’ of the image. This meant you were able to have a picture of a person, a background and editing e.g. lighting in the middle, or something similar as seen here: 1996 - Photoshop 4.0: Adjustment layers and macros were the two most notable features of Photoshop 4.0. Adjustment layers allowed the designer to apply one effect to a group of layers. Macros allow you to map a series of commands to one command. The most important change to 4.0 was the unification of the user interface with other Adobe products, a feature which Adobe has stayed consistent with right upto present-day incarnations of the program. This meant a less steep learning curve for Adobe products, a blessing for those who got their start with Photoshop 4.0. This meant easier edits for designers so if they needed the same design on multiple layers they could do so without having to edit it onto each separate layer, saving time. 1998 - Photoshop 5.0:

The two most important features released with 5.0 were editable type and the ability to undo actions multiple times in the ‘history’ palette. This meant for designers they could go back pretty much as far as they wanted to undo actions they had made, so if the didnt like the way they model looked they could undo all the editing and start again. 1999 - Photoshop 5.5: Photoshop 5.5 featured the huge time saver, ‘save for web’. This feature allows those who choose it to save the image in a present specifically designed for web use which allows the user to adjust image quality to achieve a smaller image. 2000 - Photoshop 6.0: The larger style panel made working with layers even easier in Photoshop 6.0 Vector Shapes were also added in release; the ability to draw vector shapes such as arrows into a bitmap was lauded by users. There was also...
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