January 21, 2013
Within this paper the target population that will be address is childhood obesity in Michigan. Childhood obesity is an epidemic within the United States and is related to several health issues developed throughout adulthood. Childhood obesity has also been linked to emotional problems in adulthood as well. This paper will cover issues associated with childhood obesity, such as the general impact that changing demographics may have on the health care market as well as why and how will changes in the demographics of this population affect health care. This paper will also identify two key health care-related challenges that this population face along with describing how a chronic disease program may affect the cost for this demographic. This paper will provide insight into the marketing needs or services needed for this population. Within this paper the readers will find information on how individual patients, the community, and society as a whole can address these challenges.
There are 2,374,957 children who live in the state of Michigan the (Children's Defense Fund, 2012). Surprisingly, the state of Michigan ranks 25th in overall prevalence with 30.6% of children considered overweight or obese (The Child & Adolescent Health Measurement Initiative, 2012). Among the children in Michigan aged two to five years-old 16.3% were overweight and 13.3% were obese in “2010.” Among the adolescents in grades 9th through 12th 14.2 % were overweight and 11.9% were obese in “2010” (Center for Disease Control and Prevention, 2012, pg. 2-3). As a result of unhealthy eating and lack of exercise children in Michigan are packing on the pounds at an alarming rate. Too many of Michigan’s children are served unhealthy meals and snacks like candy, soda, and other foods loaded with sugar and fatty substances. Too many...