University Of Phoenix
Cindy Nettestad Perkins HCS/490
Population demographics in the United States are experiencing increasing changes that may affect health care and its practice. Changes in population demographics do bring diversity in culture, economics, religion and believes, education and social disparity. According to Yali and Revensons, (2004), “Given the current levels of social and racial disparities in health and the likelihood that these disparities will not decrease under the current health system, we presume that as the American population continues to change, these disparities will have an even greater impact on health “(pg. 147).The expansive changes in population demographics can and will affect the health care in various ways. In the following paragraphs the senior management team can become familiar with the identified targeted population, data about this population demographics, the general impact that changing demographics may have on the health care market, and the ways the changes of demographics of this particular population will affect health care. Moreover, a few keys of health related- challenges to this population will be analyzed including the care costs, the effects of chronic disease wellness program and is effects on the costs for this demographics will be discusses. Last, the senior management team can finalize their reading with the writer’s opinion about these demographics effects on marketing needs and services, and how these challenges can be addressed. Targeted population and demographics data
The number of aging population is substantial increasing, particularly the ones in their oldest age, who are the highest demanders for health care consumption. The age of world’s population is increasing for a few reasons. The decline in fertility and the increased life expectancy result in increased numbers of elderly also called the “Baby Boomer Age”. Hence aged population uses the public health system and social and medical services the most, in compare to a younger population. For example, many older adults are affected by chronic diseases, have any sort of disability that leads to an increased long-term health care costs. According to CDC, (2003), “In the United States, the proportion of the population aged over 65 years is projected to increase from 12.4% in 2000 to 19.6% in 2030. The number of person aged over 65 years is expected to increase from approximately 35 million in 2000 to an estimated 71 million in 2030, and the number of persons aged 80 years is expected to increase from 9.3 million in 2000 to 19.5 million in 2030” (para. 2). States as California, Michigan, New Jersey, Ohio, Pennsylvania, Texas, and Florida contain the largest numbers of older population. We are experiencing the demographic change that is highly influenced by low fertility and delayed mortality rather than the other way around. Thus the result of such a change links to demographic transition impacting the worldwide age distribution. Demographic impact on the health care market
Aged population has many specific demands on health care impacting the health care market. For instance, pharmaceutical companies are more concentrating on manufacturing drugs for older generation. The advertisement on TV is aiming 70 % percent more for older audience rather than younger audience. Besides drug advertisement, long-term care facilities, and insurances such as Medicare that serves only the elderly, are booming on TV, magazines, and news papers. Such demographics also affect the orthopedic market. For example, because the elderly population in the US is increasing hence there is higher incidence of musculoskeletal conditions that only happens with aging. Therefore...