April 1, 2011
University of Phoenix
Health Care Consumer-Trends and Marketing
As health care changes for all ages and all cultures in United States there is a different type of demand for health care. The demographics of the area is also a factor of the type of care and cost that are going to be needed for the population. With the improved health care the citizens are living longer and causing there to be more elderly citizens. This is causing the way providers care for their patients.
In Northeast Missouri the aging population is growing and living longer than in the past. This change is due to the improvements in health care. The population of Missouri's citizens that is 65 and older is at 773,171 or 13.3% (Missouri Department of Health and Senior Services (DHSS),n.d.). There are more people over 65 that is living in their own homes longer and prolonging going into a long term care facility so this is requiring more home health aides to help them in their home. The visits to a primary care provider becomes more frequent and for more chronic illness. There is a greater risk with the elderly living longer that the elderly citizens may have more accidents than previously due to living on their own with no support available around the clock. The majority of these citizens are living with one or more chronic health problems ranging from arthritis to cancer. This is more common in the elder generation but however, younger citizens have some of the same health issues. According to the Missouri Department of Health and Senior Services the healthiest age is between 45-54 as stated in the chart below. The chart is showing that these people of this age group tend to have less problems which could be partly because of having the health insurance to be able to get the services they need or it could mean that they are more aware of their health and having good health.
Weighted Crude Rates | Missouri | Age... [continues]
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