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Unleashing IT
Winter 2013

Seize innovation, accelerate business, drive outcomes. All through the cloud.

National reach, local touch
In collaboration with Intel®

How Doug Saunders of waste and recycling leader Republic Services strikes a balance between national efficiency and local delivery. Page 16

• CIOs reveal typical cloud journey • Healthcare organizations unify, transform IT

Unleashing IT Seize innovation, accelerate business,
Winter 2013
Perspectives and Solutions 03 New research illuminates typical cloud trajectory

drive outcomes. All through the cloud.

Forecasting cloud growth, business opportunities
This edition of Unleashing IT comes on the heels of the second annual Cisco® Global Cloud Index (page 7). With the world’s cloud traffic expected to grow sixfold by the year 2016, we are seeing new developments, emerging trends, and a host of opportunities surrounding data centers, cloud architectures, and the enterprises that rely on them. CIOs are paving an established pathway to the cloud (page 3). Service providers are stepping in to fill gaps and create new possibilities (page 11). Entire industries, such as healthcare, are transforming their operations for greater efficiency and value (pages 13, 20, 22). And smart organizations like Republic Services are finding innovative ways to operate nationally and deliver locally (page 16). What do they all have in common? A desire to bridge the divide between IT and business needs. An ability to separate scale from complexity. And an advanced, unified technology infrastructure; one that allows them to transform the data center, reach for the clouds, and maximize the business opportunities therein. For more information, follow the links inside or contact Cisco at 1-800-553-6387 and select option 1 to speak with a Cisco representative. We welcome your feedback on the articles in this publication at www.UnleashingIT.com

CIOs discuss their cloud journey, revealing trends, surprises, and opportunities.

05

Why enterprise data is being hailed as “the new oil.”

Unlocking the value of Big Data

08

Emerging data management solutions improve operational efficiency, enable business opportunity.

Regaining control of enterprise data

11

How Lockheed Martin orchestrates cloud security across private, public, and hybrid environments.

Solutions-as-a-Service

Experiences 13 Innovating for leverage: Medtronic achieves world-class IT efficiency

Creating an “innovation arm” to increase business efficiency and value.

15

How ClinGenuity uses automation to speed clinical reporting, time to market.

Accelerating clinical trials

16

Republic Services brings its large-scale business closer to home.

Strategic IT for sales effectiveness

Healthcare Feature 20 From silos to synergy: A lesson in infrastructure

Why unification is an infrastructure imperative for Adena Health System.

Sincerely,

22

How Bethesda Health increased operational efficiency and workflows.

Health IT transformation

Giuliano Di Vitantonio Vice President Cisco Systems, Inc.

Lisa Graff Vice President Intel Corporation

23

Healthways moves from reactive to proactive, with health and technology.

Embracing change for the good of well-being

Cover Doug Saunders, Director, Infrastructure and

Unified Communications, Republic Services
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Unleashing IT is published by Cisco Systems, Inc. To receive future editions of Unleashing IT and provide feedback on the articles in this edition, visit: www.UnleashingIT.com In collaboration with Intel®

Intel, the Intel logo, Xeon, and Xeon inside are trademarks of Intel Corporation in the U.S. and other countries. ©2013 Cisco and/or its affiliates. All rights reserved. Cisco, the Cisco logo, Cisco Catalyst, Cisco Jabber, Cisco TelePresence, Cisco Unified Computing System, Cisco UCS, Cisco Nexus, and Cisco WebEx are trademarks or registered...
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