Demand for Restaurants and Determinant Factors

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The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis. Depending on the variety of a certain type of restaurant the demand may go up or down. The restaurant business looks at satisfaction among customers that want to eat food from a very diverse cuisines existing nowadays. A group of factors that will be discussed later on will examine how important these factors are in the business’s demand. Location for example, is very important when the decision of opening a restaurant have come up. Places like a downtown area would be an area of relative importance because of the traffic of customers up and down the streets of a certain city. ( Another aspect that might be important is the prediction of the demand for different types of restaurants. Several aspects, for example, should be taken here into consideration when managers and entrepreneurs start working on their annual marketing plans for their restaurants, and how a certain market is for the good performance of these restaurants. (

The main source of my research was by giving out a survey to a group of people of different ages and nationalities. In the survey I included several questions that happened to be, in my opinion, factors of a great importance that determine the attendance of customers to restaurants. Some of those factors that I considered important were: 1.Type of Food (Asian, Latin, American, Italian, etc).

2.Weather Conditions.
3.Price of the Food.
4.Location of the Restaurant.
5.Quality of the Food.
6.Quality of the service.
While I included the group of factors above in my questionnaire, I considered other factors as important as these in my hypothesis, such as: 1.Influence of holidays in restaurants affluence.
2.The importance of the traffic surrounding restaurants
3.The parking spaces that a restaurant has.
4.Time of the day to go to restaurants.
To be able to develop my research I had to create a hypothesis were I would have a point to start. My hypothesis stated that what really matters in restaurant’s demand, and what really affect the consumer’s consumption in restaurants is the type of food that it is served, (Restaurant’s Concept). I considered extremely important this factor and that is why I had to go out and meet consumers who preferred a very diverse type of restaurants. I decided this type of service because restaurants are a good example in the behavior of consumer’s demand, and as a part of a demographic area I considered age and sex important to create this survey.

Factors Comparison for Men
Each table shows how important or not the consumers surveyed see these factors. (The numbers in the tables are customers)
Type of Food or Restaurant Concept
AgeNot ImportantImportantVery Important
Less Than 2011
21 to 3031
31 to 4022
41 +31

Price of the Food
AgeNot ImportantImportantVery Important
Less Than 2011
21 to 304
31 to 40112
41 +22

Location of the Restaurant
AgeNot ImportantImportantVery Important
Less Than 2011
21 to 3022
31 to 40112
41 +31

Quality of the Food
AgeNot ImportantImportantVery...
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