Delta Airlines sees a need to go global with their corporation. They have a desire to have their services offered and expanded around the world. The market is big and it is time for Delta to transform and extend to more than just the United States of America. This has been a tough issue for the managers, but the choice has been made after careful research. Researching has been key to this business, because it is very important to them, to know the need and to meet the need, without making too many mistakes. Delta has considered the external and internal factors. The internal factors determine how well Delta can implement global strategy. The external forces revolve around the interaction industry drivers of globalization. Over time Delta has decided to become a worldwide competitor to survive. When it comes to survival it is not always easy, but they are willing now to take the first steps.
Delta will face several problems in making the cooperation global. Such as finding out the global strategy, and that is very important. Now that, that is done, they have to get the organization to follow through also with this plan and goal. Handing the business internationally will be more complex than when Delta was domestic. There are variations in the political, social and economic environments across the world. They will need to adapt to the different pricings and products. The political factors may include the different types of government and political risks. Once Delta was very familiar with its home (stateside) location and now it will be concerned with other countries. Business regulations will change and so will the policies around the globe/map. Laws and regulations are more uniformed with a country, but differ a lot from coast to coast. Delta has to be ready for change and be able to confirm to the different demands.
Going back in history of Delta Airlines there have been significant changes: In the 1940’s the... [continues]
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