Delphi Technique vs Focus Group

Topics: Social psychology, Group development, Psychology Pages: 2 (492 words) Published: March 17, 2011
Delphi Technique vs Focus Groups

Delphi Technique
The Delphi Technique begins with the development of a set of open-ended questions on a specific issue. These questions are then distributed to various ‘experts’. The responses to these questions are summarised and a second set of questions that seek to clarify areas of agreement and disagreement is formulated and distributed to the same group of ‘experts’.

Advantages of Delphi Technique.
Delphi Technique:
• Is conducted in writing and does not require face-to-face meetings: - responses can be made at the convenience of the participant; - individuals from diverse backgrounds or from remote locations to work together on the same problems; - is relatively free of social pressure, personality influence, and individual dominance and is, therefore, conducive to independent thinking and gradual formulation of reliable judgments or forecasting of results; - helps generate consensus or identify divergence of opinions among groups hostile to each other; • Helps keep attention directly on the issue:

• Allows a number of experts to be called upon to provide a broad range of views, on which to base analysis—“two heads are better than one”:
- allows sharing of information and reasoning among participants; - iteration enables participants to review, re-evaluate and revise all their previous statements in light of comments made by their peers; • Is inexpensive.

Disadvantages of Delphi Technique:
• Information comes from a selected group of people and may not be representative; • Tendency to eliminate extreme positions and force a middle-of-the-road consensus; • More time-consuming than group process methods;

• Requires skill in written communication;
• Requires adequate time and participant commitment.

Focus Groups
Focus groups are a form of group interview that capitalises on communication between research participants in order to generate data. Although group interviews are...
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