Dell's Core Competencies
Core Competencies
Stevens-Henager College
By Lindsey Merrill
November 26, 2013
Student: Lindsey Merrill
Professor: Robert Robertson
Abstract
Core competencies provide a framework for the company to build additional products, move forward into other markets, gain a larger market share, and explore new ideas. Dell Inc. has over 5000 patents today that started from the computer revolution and internet development. This paper will describe a brief history of the industries development and discuss Dell’s core competencies and marketing strategies, and make recommendations for increasing core competencies, improving vertical integration, possible global expansion scenarios, advertising platform, and marketing strategies.
Core Competencies
Introduction
Dell Inc. was founded in 1984 by Michael Dell. The company sold personal computers directly to customers (Dell, 2011). Since the internet was evolving from confined networks to growing multi-networking capabilities in the 80’s, Michael Dell had the perfect opportunity to enter an emerging computer market. By 1985, Internet was already well established as a technology supporting a broad community of researchers and developers, and was beginning to be used by other communities for daily computer communications (Leiner et al, 2013). Internet usage exploded in the late 80’s with over 10,000 different networks increasing to over 50,000 in the mid 90’s (Leiner et al, 2013) inevitably driving demand for personal computers and software programing. In 1981 Bill Gate’s Microsoft Co. provided IBM with a software programing, (Windows), the software that manages, or runs, the computer hardware and also serves to bridge the gap between the computer hardware and programs, such as a word processor. It’s the foundation on which computer programs can run. They name their new operating system "MS‑DOS." (2013), this new Microsoft Disk Operating System
Stevens-Henager College
By Lindsey Merrill
November 26, 2013
Student: Lindsey Merrill
Professor: Robert Robertson
Abstract
Core competencies provide a framework for the company to build additional products, move forward into other markets, gain a larger market share, and explore new ideas. Dell Inc. has over 5000 patents today that started from the computer revolution and internet development. This paper will describe a brief history of the industries development and discuss Dell’s core competencies and marketing strategies, and make recommendations for increasing core competencies, improving vertical integration, possible global expansion scenarios, advertising platform, and marketing strategies.
Core Competencies
Introduction
Dell Inc. was founded in 1984 by Michael Dell. The company sold personal computers directly to customers (Dell, 2011). Since the internet was evolving from confined networks to growing multi-networking capabilities in the 80’s, Michael Dell had the perfect opportunity to enter an emerging computer market. By 1985, Internet was already well established as a technology supporting a broad community of researchers and developers, and was beginning to be used by other communities for daily computer communications (Leiner et al, 2013). Internet usage exploded in the late 80’s with over 10,000 different networks increasing to over 50,000 in the mid 90’s (Leiner et al, 2013) inevitably driving demand for personal computers and software programing. In 1981 Bill Gate’s Microsoft Co. provided IBM with a software programing, (Windows), the software that manages, or runs, the computer hardware and also serves to bridge the gap between the computer hardware and programs, such as a word processor. It’s the foundation on which computer programs can run. They name their new operating system "MS‑DOS." (2013), this new Microsoft Disk Operating System
References: Burt, J. (2006). Dell puts its chips on intel; it wasn 't too long ago that having technology from advanced micro devices inc Burt, J. (2013) Dell OEM Business Looks to Leap to the Forefront. Retrieved November 27, 2013 from E-Week website: November 27, 2013 from E-Week website: http://www.eweek.com/mobile/dell-wants-half-of-employees-working-remotely-by-2020.html Dell, M Retrieved November 26, 2013 from: http://www.forbes.com/sites/connieguglielmo/2013/10/30/you-wont-have-michael-dell-to-kick-around-anymore/ Leiner B., Cerf V., Clark D., Kahn R., Kleinrock L., Lynch D., Postel J., Roberts l., Wolf s., (2013) Brief History of the Internet Monkey, N. (2009). Top 10 Touch-Screen Devices. Retrieved November 26, 2013 from: http://www.digitaltrends.com/guides/top-10-touch-screen-devices/5/ Windows, (2013). Microsoft: History. Retrieved November 27, 2103 from: http://windows.microsoft.com/en-us/windows/history#T1=era0