An External Analysis:
Due to the rapid technological innovations in computer electronics and the high level of dependency of many businesses and home users, there are no direct substitute products for Dell’s product portfolio. While there are no threats from substitute products, there is increasing competition from new entrants in the Home Users market segment.
General External Environment:
Dell’s global presence creates opportunities for expansion in the overseas markets. Its awareness about the environment makes it a responsible investor. In emerging markets, Dell’s strategy is to focus on providing region-specific products to meet the needs of emerging markets such as China, Brazil, Russia, and India. Customers in these markets need a low cost PC that provides the basic functionality.
Furthermore, its user friendly web site makes it easy for those who are not computer expert to go online and do the shopping in a very safe environment. Dell’s ability to adapt to changing circumstances is its great strength. The internet is a great opportunity for companies to get their name into the public domain...