Dell Marketing

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  • Topic: Marketing, Dell Inspiron Mini Series, Netbook
  • Pages : 6 (1341 words )
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  • Published : April 16, 2011
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PRODUCT OVERVIEW

Inspiron Mini 10 (1012) Netbook

Dell Inspiron Mini 10 (1012) is an extreme thin Adamo Xps laptop. Dell has proved that it is one of the leader in design innovation as the Dell Mini 10 has simple tweaks which gives the Dell Mini family an unexpected makeover. It has excellent upgrading options with the economical price averaging between $279 And $369 (depending upon the configuration) which makes it most attractive notebook of 2010.

(Smith, C. 2010)

Key Specifications

Processor: 1.66GHz Intel Atom N450
Memory: 1GB RAM
Storage: 160GB hard drive
Optical Drive: None
Screen: 10.1 inches (1,024x600 native resolution)
Graphics: Integrated Intel GMA 3150
Weight: 3.1 pounds
Dimensions (HWD): 1.3x10.5x7.8 inches
Operating System: Windows 7 Starter (32-bit)

(Smith, C. 2010)

MARKETING

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According to Sally (2001) Marketing is a combination of individual and organizational activities that helps to facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, servicing, distribution, promotion and pricing of goods , services and ideas.

( Dibb, S. and Simkin L. 2001 )

DELL MARKETING APPROACH

Dell follows the Market Oriented Approach, that is, its main focus is on the customer’s satisfaction.

As stated by Michael Baker “ An organization exhibiting a Marketing Orientation is said to have a sound understanding of customer needs, buying behaviour and the issues influencing the purchasing choices of customers. A Market Oriented organization also has a shrewd appreciation of competitors and external marketing environment forces and trends.”

( Dibb, S., Simkin, L., Pride, W. and Ferrell, O. 2006 )

For example : Idea Storm, an interactive website was set up by Dell, that asks consumers for their feedbacks. Michael Dell, Director quoted that “We are our best when we are hearing directly from customers . we listened ,learn and then improve and innovate based on what our customers want.”

( Kotler, P. and Armstrong, G. 2010 )

Thus to support this goal Dell adopts Customer Relationship Management (CRM) and Supply Chain Management (SCM) strategies which supports their marketing strategy.

In words of Michael J. Baker, “ The successful creation of market driven strategies must inevitably begin with a clear understanding of the service needs of the market”. What it suggests is that to be more effective, organizations should follow value preferences role that discriminates different market segments.

(Baker, M. 1991 )

MARKETING ENVIRONMENT

The Marketing Environment is defined as the external forces that directly or indirectly influence an organization’s capability to undertake its business.

( Dibb, S. and Simkin L. 2001 )

Dell’s Marketing Environment

Dell has grown into such a stature now that its working and growth depends on several other factors also. It’s business is not just only about making and selling computers but also keeping the coordination and stability between the factors that’s surrounds the company. As stated by Jobber, “The marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to the customers.”

(Jobber, D. 2010)

Forces affecting Dell :
Political and Legal Factor

As stated by Gosnay and Richardson “The government of any country has the ability to affect organisations and consumers. It can introduce new legislation that can affect organisations and customers alike.”

(Gosnay R. & Richardson N. 2008)

Political and Legal factor is influential in setting the rules by which marketing decisions are taken. Dell and all of its employees are actively engaged in their communities. If there is any Political engagement, employees are informed so that they can show there involvement in the decisions that may...
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