Dell, however, says it will maintain its "made to order" strategy and will not go into the distribution business. Thus, it could have an advantage over Legend in the mid and high-end markets. Dell is aiming at companies and government sectors as the main purchasers of its products with consumers taking a second place.
Performance over 2003 suggests that Dell has been successful in adapting its
manufacturing and distribution model to China, and Chinese consumers are comfortable buying from Dell over the Internet. This runs counter to the general wisdom that Chinese consumers must feel and touch a product before they buy. It also suggests that computers and software are, to a large extent, commodities. Dell also shares its efficient manufacturing and supply-chain management expertise with local suppliers and customers to help them become more competitive in the global... [continues]
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