The following report is going to make an overview of Dell Company at whole, including its old and new mission statement (based on the entry of the markets of China and India). Also it will show the business model on which the whole performance of Dell is based on and the changes in this model that have to be overtaken in order to gain success in the new entering markets. In continuing, it will show the environmental analysis of the Chinese and Indian markets and the SWOT analysis in the same region. Core competencies of the company are also stated in this research, supported by promotion of their Value Chan/Web management. Accordingly, competitive analysis is made showing the strategic alternatives and strategic choice for future. As a finishing statement, scenarios for a period of 5-15 years are provided based on previously gained information about future predictions.
2. Mission statements old and new
Dell's old mission statement is: To be the most successful computer company in the world at delivering the best customer experience in the markets we serve.
The people at Dell believe that their continued success lies in the teamwork and the opportunity of each team member to learn, develop and grow. Dell focuses on building a pipeline of talented, diversified individuals in order to meet current and future staffing needs in order to develop Dell's leaders of tomorrow. They focus on attracting top candidates with the skill sets they require by working on the basis on early recruitment and full utilization of their pipeline program. Dell uses the best business-to-customers model because it offers the product directly to customers without using a retail store chain. This strategy has supported their mission statement fully until now. But if Dell plans to take a large amount of the market share in China and India, it will have to change its mission and strategy according to the needs of these customers.
Dell's new mission statement: To be... [continues]
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