Dell Computer

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PREFACE

We are living in the era of information. The 21st century has come with more than ever powerful working tools: the computer, the Internet, and Information technology. The computer has been playing an increasingly important role in the daily lives of people, families, organizations and businesses. With their huge computing and processing power, computers have boosted up productivity, increased accuracy, saved time, and become essential equipments for almost every business today. Together with the widely application of the Internet and Information technology, the computer has become even more powerful tool which improves every aspect of people’ lives.

Owning to its power and functionalities, the demand for computer has increased continuously over years, pushing the PC (personal computer) industry become one of the most competitive and dynamic. Within 6 years from 2006 to 2010, the worldwide PC sales almost doubled and stay at more than 300 million units in 2010. Large computer companies today spend billions of dollars annually on innovating new technology, developing new products in order to gain the top position on the market. Besides, due to the fast pace of changing, as a feature of the industry, computer firms have to adjust their overall strategies continuously to stay strong. Dell Inc. is one typical example of successful computer enterprise by using appropriate strategies toward technology innovation and operation. With innovation based on standardization, direct sales model, and the support of modern and fast information technology system, Dell keeps in hand key comparative advantages to win the first position in the market for many years. Until now, Dell still remains as the toughest competitor for any PC maker.

Being attracted by the eventful computer industry and efficient operation of Dell Inc., the writer decides to choose the PC industry as the theme and Dell Computer is in the centre for this working paper. Within the limited volume of this thesis, the writer will go through three parts:

The first part introduces briefly about the computer industry, technology development, strategies of enterprises regarding technology innovation and development as well as some short stories of leading companies.

The second part talks about Dell Inc., including its history of development, its strategies of technology innovation and operation, and its global expansion. This part will analyze how the combination of creative technology development policies and business model help this firm becomes one of the leading computer makers in the world.

The third part will be about technology development in Vietnam in globalization scenario, Vietnamese technology enterprises and some lessons withdrawn from Dell Computer’s success and failure for them.

Due to the limited time and knowledge of the writer, this paper inevitably contains some limitations and shortcomings. Therefore, the writer would like to receive every feedback or comment from teachers and people who interested in this topic to improve the quality of the thesis.

Chapter 1: OVERVIEW OF TECHNOLOGY AND DEVELOPMENT STRATEGY OF COMPUTER ENTERPRISES IN GLOBALIZATION

1.1. Overview of technology development in computer industry in the world:

The personal computer (PC) industry is one of the strangest and most dynamic in the world. Probably there is no other kind of product that is so technologically sophisticated, changed so rapidly, sells for so much money, and is sold by so many companies for not much profit. The fierce competition in this industry is the reason why so many problems are encountered by those who deal with PC vendors.

Since PC could be assembled from standardized components without much expertise required and the barriers to entry are not as tough as...
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