Dell was established in 1984 by Michael Dell, a college student pursuing a degree in medicine who also happened to have a hobby of building computers. He decided to sell the product of his hobby, and began the business in his dorm room. Business quickly took off, and today ranks among the world's largest computer systems companies. As the CEO of Dell Computer Corp. he started the company with a mere 1000 and has turned it into a multi-billion dollar computer giant. Dell Computer was first known as PCs Limited in 1984, selling PC components and PCs under the brand name PCs Limited. Dell's strategy was to sell directly to end users; by do away with the retail markup, Dell was able to sell IBM clones below IBM PC price. Michael Dell sought to refine the company's business model, add needed production capacity, and build a bigger, deeper management staff and corporate communications while at same time keeping costs low. It first international offices were opened in 1987 and was renamed Dell Computer and eleven years later it... [continues]
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