Topics: Dell, Michael Dell, Alienware Pages: 5 (1078 words) Published: December 27, 2012
Company Information
1 Dell Way
Round Rock, TX, 78682 United States
(512) 338-4400

About Dell

“Technology Has Always Been About Enabling Human Potential.” –Michael Dell, Chairman and CEO Dell, Inc.

Fast Facts
#44 in FORTUNE 500 (May 2012)
S&P 500 (October 1, 2012)
#283 in FT Global 500 (July 2012)
#44 in FORTUNE 1000 (May 2012)
2012 Employees (All Sites) 109,400
1-Year Employee Growth 5.91%
Fiscal Year-End January 2012
Sales $62.07B
1-Year Sales Growth 0.94%
2012 Net Income $3.49B
1-Year Net Income Growth 32.52%
Total Assets $44.53B
Market Value $18.12B
#3 global supplier of PCs (behind #1 HP and China-based #2 Lenovo) Provides a broad range of technology products for:
Government sectors
Dell also offers network servers, data storage systems, printers, Ethernet switches, and peripherals, such as displays and projectors It also markets third-party software and hardware
The company's services unit provides asset recovery, financing, infrastructure consulting, support, systems integration, and training, as well as hosted IT services Dell generates more than half of its revenue outside of the US In the last 15 months, Dell has spent more than $5 billion acquiring eight companies that have filled several strategic gaps in its bid for a diversified portfolio of enterprise IT capabilities

Mission Statement:
Dell's mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of: •Highest quality technology

Competitive pricing
Individual and company accountability
Best-in-class service and support
Flexible customization capability
Superior corporate citizenship
Financial stability

Dell Values - Vision Statement:
"Dell is committed to being a good neighbor in the communities we call home. We must continue to grow responsibly - protecting our natural resources and practicing sustainability in all its forms - and improve the communities where we live and work through our financial and volunteer efforts."

Dell computer was founded by Michael Dell in 1984
Originally PCs limited and changed its name to “Dell computer corporation” in 1988 •Began expanding globally as a multi-national company first in Ireland •In 1992 Fortune magazine included Dell computer corporation in its list of the world’s 500 largest companies •Michael Dell is the youngest CEO of the Fortune 500 ever

From its inception, the “Dell model” became synonymous with efficiency, outsourcing and tight inventories. However, over the years the company has been plagued by serious problems, including declining sales, misreading the desires of its customers, poor customer service, suspect product quality and improper accounting.

Declining Sales
Dell booamed during the years in which companies refreshed their computers at a regular pace to keep up with faster chips and quickly evolving hardware. But many large organizations began to view the PC and its complementary software as static. In 2009, the decline in Dell’s sales proved so severe that its earnings fell to the lowest level since 2002. More than other makers, Dell relied on large companies to buy new PCs at a time when those companies seemed content with their computers. Dell was also caught off guard by the trend toward preconfigured laptops, which can be made cheaply at factories in China. Hewlett-Packard, Acer, Asustek and others took advantage of the Chinese factories, and Dell tried playing catch-up by shifting more of its business to contract manufacturers.

Compared to what we reported in FY08, the results for FY12 demonstrate significant progress •in these areas, including:
• Reducing our net facilities’ carbon footprint by 16 percent on an absolute basis. As of the end of •FY12, our emissions intensity was...
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