Dell's Marketing Mix(4p's)

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COMPANY PROFILE

Mr. Michael Dell is the C.E.O of dell computers.

Michael Dell founded Dell in 1984.

Dell is one of the leading Consumer durables brand.

Dell has been so successful at supply-line management over the past 20 years that it has been credited with driving Compaq into the arms of HP, and IBM out of the desktop computer business altogether.

Its innovative and efficient build-to-order system, and the fact that it has little retail presence, has helped Dell keep its inventory costs under control in this fast-paced industry. That's tough to compete with.

The industry press reviews are pretty respectful of Dell systems, and Dell is by far the most widely bought — and pretty well regarded — computer maker among AllBusiness.com readers.

In the HPC(high performance computers) market, Dell has established itself as the number three system vendor, trailing only its larger competitors, HP and IBM.

DELL LAPTOPS AND DESKTOPS

MARKETING MIX:-

PRODUCT MIX

Dell produces a number of product lines.

OptiPlex- The OptiPlex is the business line, with features aimed at the business user. The Dimension is the general-purpose system, and a good deal for businesses too.

XPS line- The XPS line is aimed at gamers, or graphics professionals, It starts as high as $1,500 with a dual-core Pentium processor, two gigs of RAM, and a souped-up NVIDIA GeForce graphics card.

Dell believes that, ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’. Dell provides a wide variety of both business class and home/consumer class products and services. Dell designs, develops, manufactures, markets, sells, and supports a wide range of products that in many cases are customized to individual customer requirements. A few examples of products for individual and professional customers are Dell Precision workstations, Dimension desktops, Inspiron, VOSTRO series, STUDIO series and LATITUDE notebooks.

DELL STUDIO LAPTOPS
PRODUCT SPECIFICATIONS

Studio 14
Studio 15

14" HD Entertainment, Personalised design 15" HD Entertainment, Personalised design 14" | Starting at 2.38 kg15" | Starting at 2.51kg
• HD Display suitable for HD video
• Personalised design options
• Local support to get you setup• HD Display suitable for HD video • Personalised design options
• Local support to get you setup

TECHNICAL SPECIFICATION

Studio 14 Studio 15
Operating System Genuine Windows® 7 Home
Premium 64bit (English)Genuine Windows® 7 Home
Premium 64bit (English)
Software Microsoft® Works Microsoft® Works
Design Available in 6 colours and 6 artist designs Available in 4 colours and 8 designs Speed and Power • Ideal for multimedia
• Up to Intel® CoreTM i7-820QM processor
• Up to 6GB DDR3 SDRAM• Ideal for multimedia
• Up to Intel® CoreTM i7-820QM processor
• Up to 6GB DDR3 SDRAM
Display • 14" HD WLED displays with TrueLifeTM available in 720p and 900p resolutions • 2.0 Megapixel Webcam
• Up to 1600x900 pixels• 15.6” HD WLED displays with TrueLifeTM available in 720p and 1080p resolutions • 2.0 Megapixel Webcam
• Up to 1920x1080 pixels
Graphics • Up to 1GB ATI Mobility Radeon HD 5450• 1GB ATI Mobility Radeon HD 4570 Storage • Up to 500GB Hard Drives• Up to 640GB Hard Drives Service • 1 Yr Ltd Hardware Warranty, InHome Service after Remote Diagnosis - Optional warranty upgrade options available• 1 Yr Ltd Hardware Warranty, InHome Service after Remote Diagnosis - Optional warranty upgrade options available PRICE MIX

Pricing strategies of dell usually change as the product passes through its life cycle, because there is constrains on the company’s freedom to price a product at different stage. •The main objective of Dell is to produce the low price and profitable PC...
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