Dei Mare Capstone
The Evolution of Dei Mare
Justin Iida, Damien Johnson
Marymount California University
BUS 498 Capstone Project
11 April 2014
Introduction Conceived in the summer of 2012, Dei Mare began just as the name implies. Meaning "of the sea," our work stems from the labors of the Italian immigrants who settled the port-town of San Pedro, California. Voyaging across the Atlantic and through the greater United States, these men and women made their abode along the coast of California. It was here where these individuals took to the sea, trolling the coastal waters and casting hand-woven nets, aiming to capture the fortitude within the Pacific. Heavily influenced by lavish Italian history and ever-so alluring Pacific Ocean, each work of Dei Mare bears a story of its own. Consisting of ceramic, glass, and fibrous materials the body of work, which Dei Mare produces, is diverse, however at the same time unified by a heavy oceanic influence. Designed from an artistic perspective, the work remains fully functional. Each item is handcrafted, signed, and dated by the artist to preserve the uniqueness and quality of the work, for quality will always be the foremost emphasis, not production. Developed originally for family and friends, our ideas have been transformed into something greater. What started as mere exploration of shapes and patterns has been cultivated and refined into a line of both functional and nonfunctional artwork and home-décor. Initially crafted for use in the quintessential Italian kitchen, the fruits of our labor began to run wild amidst the horizon of innovation. Under careful guidance, all of the work is designed and produced by hand in Rancho Palos Verdes, CA utilizing eco-friendly materials as well as recycled materials when applicable. Founders of Dei Mare are long-time friends Darren Iacono and Justin Iida. Owner and a lifetime resident of the Palos Verdes Peninsula, Darren hails from a large Italian
Justin Iida, Damien Johnson
Marymount California University
BUS 498 Capstone Project
11 April 2014
Introduction Conceived in the summer of 2012, Dei Mare began just as the name implies. Meaning "of the sea," our work stems from the labors of the Italian immigrants who settled the port-town of San Pedro, California. Voyaging across the Atlantic and through the greater United States, these men and women made their abode along the coast of California. It was here where these individuals took to the sea, trolling the coastal waters and casting hand-woven nets, aiming to capture the fortitude within the Pacific. Heavily influenced by lavish Italian history and ever-so alluring Pacific Ocean, each work of Dei Mare bears a story of its own. Consisting of ceramic, glass, and fibrous materials the body of work, which Dei Mare produces, is diverse, however at the same time unified by a heavy oceanic influence. Designed from an artistic perspective, the work remains fully functional. Each item is handcrafted, signed, and dated by the artist to preserve the uniqueness and quality of the work, for quality will always be the foremost emphasis, not production. Developed originally for family and friends, our ideas have been transformed into something greater. What started as mere exploration of shapes and patterns has been cultivated and refined into a line of both functional and nonfunctional artwork and home-décor. Initially crafted for use in the quintessential Italian kitchen, the fruits of our labor began to run wild amidst the horizon of innovation. Under careful guidance, all of the work is designed and produced by hand in Rancho Palos Verdes, CA utilizing eco-friendly materials as well as recycled materials when applicable. Founders of Dei Mare are long-time friends Darren Iacono and Justin Iida. Owner and a lifetime resident of the Palos Verdes Peninsula, Darren hails from a large Italian