Innovation, design and creativity in businesses today are crucial in keeping our competitive edge. Utilizing creative people and their ideas allows us to move forward in any area of industry. I will define each concept in their business implications, and compare and contrast all three.
Creativity is explained by the text Managing Innovation (2003) “creativity is not something where someone who has never worked in that field suddenly gets this marvelous idea. Creativity is relating a concept to a particular body of knowledge. The existing body of knowledge is as vital as the novel idea and really creative people spend years and years acquiring and refining their knowledge base-be it music mathematics, arts, sculpture or design” (pg1).
Creative people have certain traits and personalities. Having a team of creative people is important because one person may not have all the needed traits. Creative Intelligence (2004) supported the idea that “personality is a major factor contributing to the success of productive creative people. Identified are the following key personality attributes that contribute to creativity; being imaginative, having insight or intuition, being open and perceptive, being willing to take risks, and having a high tolerance for ambiguity”.
Innovation is defined in the textbook Managing Innovation (2003) as creativity and implementation combined. Creativity is coming up with the idea, but implementation is needed for success. Implementation is about being organized, using specific methods to get the idea into action.
Design as defined by Managing Innovation (2003) “is the conscious decision- making process by which information (an idea) is transformed into an outcome, be it tangible (a product) or intangible (a service)”.
An example of innovation, creativity, and design in a business organization would be Amazon.com. Its founder Jeff Bezos had an idea that was already being used...
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