Innovation, Design, & Creativity for a Competitive Advantage/ OI 361
University of Phoenix
November 1, 2008
Creativity and innovation can be viewed and defined in a variety of ways. Many people have different meanings of these two terms. Innovation is to make changes or create something new. These terms are constantly viewed as interchangeable (Lewicki, Saunders, & Barry, 2006). Innovation is used when companies are in need or wants to improve on existing goods or service; it is a good approach. When we examine creating and its meaning it is viewed as a form of uniqueness and making it reality. Creative is the beginning of innovation. Innovations need the mind and ideas of creative people in order to develop the new. Innovation, creativity, and design will be define and express how they are implied in business. They will also be compared and contrast to one of another.
Define and Business Implication
Innovation- It is a process in which invention or idea’s are translated into a service or goods that people will pay for. Innovation can also be defined as an idea that is replicable at an economical cost that satisfies a specific need (Business Dictionary, 2010). Innovation is in implied in business as a result from a technical idea or a scientific application in decreasing the gap between the expectations or needs from the customers.
Design- It is a concept of realization or configuration of an idea, plan, model, drawings, pattern that assists to develop and achieve the items designated objectives (Business Dictionary, 2010). In business, designs are described and implied as a value of delivery, creation, and ideas capture in representation of the companies enterprise.
Creativity- It is a mental characteristic that gives a person the possibility to think out of the norm. Creativity is what results in different approaches to services, goods, and innovation. (Business Dictionary, 2010).... [continues]
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