University of Phoenix
December 7, 2010
Defining Marketing Paper
For most, marketing simply means advertising and selling products and services. However, there are more detailed definitions available for this word. The purpose of this paper is to provide two definitions of marketing from outside sources as well as my personal definition of marketing. Based on the definitions provided, this paper will also explain the importance of marketing in organizational success. Finally, three examples from the business world will be given to support this explanation.
In the beginning I believed that marketing was the word used to define how businesses advertise their products and services in order to make those products and services more appealing to existing and potential consumers. However, I soon learned that marketing’s definition was much more complex than that. Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client (Perreault, W.D., Cannon, J.P., & McCarthy, E. Jr., 2009).
In an effort to add to the above explanation, another definition was obtained. Dictionary.com (2010) defines marketing as “the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.” This meaning shows that marketing begins when the products are first created and does not end until those products have been purchased by consumers.
Based on the definitions listed above, marketing is important to the success of any organization. Businesses are responsible for making sure the consumers are aware of the products of services they offer. At the same time, before creating and advertising any product or service,... [continues]
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