The process by which people translate sensory impressions into a coherent and unified view of the world around them, though necessarily based on incomplete and unverified (or unreliable) information, perception is equated with reality for most practical purposes and guides human behavior in general. It is important in the study of Organizational Behavior because people’s actions are based on their perception of what reality is, not on reality itself.
Someone's perception is our reality. Perception in communication is based on three elements.
A social unit of people systematically structured and managed to meet a need or to pursue collective goals on a continuing basis. All organizations have a management structure that determines relationships between functions and positions, and subdivides and delegates roles, responsibilities, and authority to carry out defined tasks. Organizations are open systems in that they affect and are affected by the environment beyond their boundaries.
Identification is the appropriation of identity, either by the individual or collective in question or by others. Identification includes "the development and maintenance of an individual's or group's 'sameness' or 'substance' against a backdrop of change and 'outside' elements." Salient symbolic linkages (through communication) are important to identification, identification is a process, and the nature of a particular individual's or group's identification with something is continually changing. Identification, to organizations or anything else is "an active process by which individuals link themselves to elements in a social scene" and identifications help us make sense of our world and thoughts and help us to make decisions. The process of identification occurs largely through language as one expresses similarities or affiliations with particular groups, including organizations.