Principle # 01
KEEP IT SIMPLE:-
One most common mistake that marketing and advertising people do is that they say a lot through their ads. so keep it simple so it remains in mind of consumer for longer period of time. because one big idea is best.
1. Subway focus on health
2. Nestle on health.
3. Nike say just do it
4. Addidas say impossible is nothing.
5. Gulahmad of high class
6. Sana safina quality lawn for summers.
7. Daewoo express provide safe and timely journey.
On average one person is hit by 500-1000 ads in one day. consumer cannot saturate all of them.
It should be personal and simple means talk about consumer, tell how customer can get maximum benefit through it.
Principle # 02
WORD OF MOUTH PRODUCE IN MASSES:-
This rule builds the brand. its difficult to build brand only through advertising. its important to build advertising and public relation side by side. many dots and cons fails to build brand. those who survived only through media, public relations and word of mouth.
PUBLIC RELATION ACTIVIST:-
1. Paid documentaries by baharia town.
2. GEO news.
3. News on facebook on launching new brands.
4. Promotion in magazines before brand comes i.e. tooti fruit in nation magazine
5. Can feed news to the media, write about the elements.
Result of activist is not predictable i.e
Amazon.com had good HR.
RED BULL doing PR activities around the globe not spending much on ads but on PR.
Principle # 03
DEFINE USP OF YOUR BRAND:-
Focused on that point which is its strength,on which brand is powerful.because that point consumerwi ll not forget.
Broadly define traits of your brand either it is
Narrow down list to define your brand.
NIRALA initially was a local business but now national brand in sharjah and dubai.
CHAMMAN initially was in Lahore now... [continues]
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