16 September 2011
In Defense Of Consumerism- Text Analysis
In the Essay, “In Defense of consumerism,” by Llewellyn Rockwell, Rockwell makes some very valid points using logos, pathos, and ethos to appeal to his audience. He uses those three appeals to present his views and defend consumerism. Throughout his essay he defends consumerism in a way that shows specifically how it has been unfairly portrayed as an evil that is destroying our society today. In today's society consumerism is often portrayed to be a negative aspect of people's lives and purchasing behaviors which inevitably leads to materialism. Many of these viewpoints can be analyzed as being subjective in that they focus primarily on "superfluous" products and "debts" created, but yet fail to acknowledge the positive aspects like Rockwell does.
Rockwell’s argument is very effective in the fact that he uses logos, pathos, and ethos to appeal to his audience. Rockwell says "but the beauty of the market economy is that it gives everyone a choice. For those people who prefer outhouses to indoor plumbing, pulling their teeth to dentistry, and eating nuts from trees rather than buying a can of planters at Wal-Mart, they too have the right to choose that way of life. But don't let them say that they are against consumerism." Everyone in America has a say in how they live their life. If you don’t like it or need it, don’t buy it. It’s as simple as that. Some people enjoy having luxurious things in life and some people enjoy living like a caveman, but who’s to say that either way is right or wrong? In America everyone has freedom in the marketplace to buy whatever they want or think is necessary to have. In that statement, Rockwell uses an emotional appeal. He chose to make his argument personal by using examples from real, every day life to prove that everyone does have a choice.
Not only does Rockwell use emotional appeal to make his...