Deeper Luxury Report

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“Luxury is well-rounded excellence. Corporate excellence today includes being globally responsible. This WWF report makes explicit how luxury companies can, should, and hopefully will, develop and leverage their globally responsible behaviour to enhance their brand image. Tomorrow, they will have no choice.” Henri-Claude de Bettignies, Emeritus Professor, INSEAD, and Distinguished Professor of Leadership and Responsibility, CEIBS (Shanghai)

“WWF’s report, Deeper Luxury, demonstrates that a quality product must involve a quality value chain, where everyone in that chain benefits and their environment is sustained. Bendell and Kleanthous’s analysis should be welcomed as an important contribution to the strategic planning of all high-end brands and their suppliers.” Pierre Simoncelli, Managing Director of Sustainable Development, L'Oreal

“There is nothing luxury about sweatshops. ‘Deeper Luxury’ highlights how luxury brands need to excel in how they treat their workers and local communities, just as they excel in design, quality and marketing. Only when they can demonstrate this will they be seen as a potential ally for social development, rather than merely a symptom – or even symbol – of inequalities worldwide.” Barry Coates, Oxfam, New Zealand

“Affluent consumers in some Asian cities are increasingly aware of environmental problems and many now show an interest in the responsibility of brands. In highlighting this, Bendell and Kleanthous outline a global context for the future of luxury.” Carmen Ho, Luxury Footwear Designer

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