De Beers Case Study - Monopoly

Topics: Diamond, Rio Tinto Group, Argyle diamond mine Pages: 13 (3812 words) Published: June 30, 2012
Case study

De Beers: A Monopoly is not forever

Case Study Overview

Case discussion questions

1. How did De Beers become a monopoly and how did it maintain its monopoly? ……………………………………………………………………………………………………………………………………………..………………………………………………………………………………………………………….. ……………………………………………………………………………………………………………………………………………..………………………………………………………………………………………………………….. ……………………………………………………………………………………………………………………………………………..………………………………………………………………………………………………………….. ……………………………………………………………………………………………………………………………………………..………………………………………………………………………………………………………….. ……………………………………………………………………………………………………………………………………………..………………………………………………………………………………………………………….. ……………………………………………………………………………………………………………………………………………..………………………………………………………………………………………………………….. ……………………………………………………………………………………………………………………………………………..………………………………………………………………………………………………………….. ……………………………………………………………………………………………………………………………………………..………………………………………………………………………………………………………….. ……………………………………………………………………………………………………………………………………………..…………………………………………………………………………………………………………..

2. How did the three events affect De Beers’s monopoly?

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3.What is De Beers’s current strategy and what could it further do to strengthen its market position?

……………………………………………………………………………………………………………………………………………..………………………………………………………………………………………………………….. ……………………………………………………………………………………………………………………………………………..………………………………………………………………………………………………………….. ……………………………………………………………………………………………………………………………………………..………………………………………………………………………………………………………….. ……………………………………………………………………………………………………………………………………………..………………………………………………………………………………………………………….. …………………………………………………………………………………………………………………………… 4. What is the current market structure of the diamond market (monopoly, monopolistic competition, oligopoly)?

……………………………………………………………………………………………………………………………………………..………………………………………………………………………………………………………….. ……………………………………………………………………………………………………………………………………………..………………………………………………………………………………………………………….. ……………………………………………………………………………………………………………………………………………..………………………………………………………………………………………………………….. ……………………………………………………………………………………………………………………………………………..………………………………………………………………………………………………………….. …………………………………………………………………………………………………………………………… De Beers: A monopoly is not forever…

It was the second time that George and his fiancé Jemima had argued since he had popped the question on Australia Day 2012. The proposal had been so romantic. George went down on one knee on top of the Sydney Harbour Bridge at sunset. Jemima could not have been more delighted and had accepted his proposal with a tear and a smile. Their engagement and wedding plans were going dreamily except for one problem: the ring.

George was a chemist, and a very down to earth one at that. He had spent his last five years studying the thermal and chemical stability of synthetic gems. General Electric had started the ball rolling to synthesize diamonds using a high-pressure high-temperature method back in the 1940s, and now there were a...
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