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Apple Inc.
From Wikipedia, the free encyclopedia

This article is about the technology company. For other companies named "Apple", see Apple (disambiguation). Coordinates: 37.33182°N 122.03118°W
Apple Inc.|
|
Type| Public|
Traded as| * NASDAQ: AAPL * NASDAQ-100 component * S&P 500 component| Industry| * Computer hardware * Computer software * Consumer electronics * Digital distribution| Founded| April 1, 1976

(Incorporated January 3, 1977)|
Founder(s)| * Steve Jobs * Steve Wozniak * Ronald Wayne[1]| Headquarters| Apple Campus, 1 Infinite Loop,Cupertino, California, U.S.| Number of locations| 393 retail stores(as of August 2012)| Area served| Worldwide|

Key people| Arthur D. Levinson (Chairman)[2]
Tim Cook (CEO)|
Products| Products list[show]|
Services| Services list[show]|
Revenue|  US$ 156.508 billion (2012)[3]|
Operating income|  US$ 55.763 billion (2012)[3]|
Net income|  US$ 41.733 billion (2012)[3]|
Total assets|  US$ 176.064 billion (2012)[3]|
Total equity|  US$ 118.210 billion (2012)[3]|
Employees| 72,800 (2012)[4]|
Subsidiaries| Braeburn Capital
FileMaker Inc.
Anobit|
Website| Apple.com|
Apple Inc. (NASDAQ: AAPL), originally Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. The company was founded on April 1, 1976, and incorporated on January 3, 1977.[5] The word "Computer" was removed from its name on January 9, 2007, to reflect its shifted focus towards consumer electronics.[6][7] Its best-known hardware products are the Mac line of computers, the iPod, the iPhone and the iPad. Its software includes the OS X and iOS operating systems, the iTunes media browser, and the iLife and iWork creativity and production suites. Apple is the world's third-largest mobile phone maker after Samsung and Nokia.[8] Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.[9][10][11][12][13] However, the company has received widespread criticism for its contractors' labor practices, and for Apple's own environmental and business practices.[14][15][16] As of August 2012, Apple has 393 retail stores in fourteen countries[17] as well as the online Apple Store and iTunes Store.[18] It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012.[19][20] The Apple market cap is larger than that of Google and Microsoft combined.[21][22] As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide;[23] its worldwide annual revenue in 2010 totaled $65 billion, growing to $156 billion in 2012.[3] Contents  [hide]  * 1 History * 1.1 1976–80: Founding and incorporation * 1.2 1981–85: Lisa and Macintosh * 1.3 1986–97: Decline * 1.4 1998–2005: Return to profitability * 1.5 2005–07: Transition to Intel * 1.6 2007–11: Widespread success * 1.7 2011–present: Post–Steve Jobs era * 2 Corporate affairs * 2.1 Headquarters * 2.2 Corporate culture * 2.3 Finance * 2.4 Environmental record * 2.5 Labor practices * 3 Causes * 4 Products * 4.1 Mac * 4.2 iPad * 4.3 iPod * 4.4 iPhone * 4.5 Apple TV * 4.6 Software * 5 Marketing * 5.1 Name * 5.2 Logos * 5.3 Slogans * 5.4 Advertising * 6 See also * 7 References * 8 Further reading * 9 External links| -------------------------------------------------

[edit]History
Main article: History of Apple Inc.
[edit]1976–80: Founding and incorporation

The Apple I, Apple's first product, was sold as an assembled circuit board and lacked basic features such as a keyboard,...
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