Business Communication is any communication used to promote a product, service, or organization – with the objective of making sale. In business communication, message is conveyed through various channels of communication including internet, print (publications), radio, television, outdoor, and word of mouth. In business, communication is considered core among business, interpersonal skills and etiquette. Historical Background
Thousands years ago, people use to communicate orally. Greeks use a phonetic alphabet written from left to right. After that, many books appeared on written communication principles. In a result of this, Greek started her very first library. When communism was ruling China, communication had become the biggest challenge within the vast government as well as between government and people. 1st in China and then in Rome postal service was launched. After that paper and printing press was invented in china that made communication easier. Hence, today’s principles of communications are founded on a mixture of ancient oral and written traditions. Organization
The arrangements between individuals and groups in human society that structure relationships and activities (Business, Political, Religious or social). In other words,
A group of people identified by shared interests or purpose, for example, a “Bank”. Lifeblood of an Organization
Communication is the lifeblood of an organization. If we could somehow remove communication flows from an organization, we would not have an organization. It is needed for:
* Exchanging information
* Exchanging options
* Making plans and proposals
* Reaching agreement
* Executing decisions
* Sending and fulfilling orders
* Conducting sales
When communication stops, organized activity ceases to exist. Individual uncoordinated activity returns in an organization. So, Communication in an organization is as vital as blood for life.
Types of Business...