Datalogics Report

Topics: Marketing, Marketing plan, Marketing strategy Pages: 24 (6959 words) Published: March 3, 2013
Apple and Adobe have been pioneers of the electronics and software industry for a long time now. DataLogics, being one of the most estalished Apple Reseller and Adobe Provider in Chennai, it was the best bet to apply for an internship. Being a die-hard apple fan, I wanted to use the internship opportunity to fully understand the efforts that go into marketing a product and brand, that has already established itself deep into the electronic market. What pushes the sale of Apple products, apart from the brand ‘Apple’? How does Apple maintain its market share, with such high prices, especially with low cost competitors? These are some of the questions that I wanted to practically observe and understand.

I approached DataLogics for an internship in Marketing. As a final year B.B.A. student from Loyola College, I was offered an internship without much hassel. The organization, isn’t a large scale one, but its presence in the Chennai market is unchallengeable. The internship offered was marketing of Apple Products and Adobe Products, to a list of prospective buyers within a time period. It also included the learning and understanding of the products I was to market.

“DataLogics India Private Limited” made a humble beginning in the year 1990 as an Apple Reseller and Service Provider in Chennai, today grown as a Solution provider addressing the needs and wants of large Corporate  Newspapers to individual common consumers.  Tailoring a customized solution to specific needs using industry standard products and solutions that would be apt for today and are scalable and upgradeable for the growing demands. Building expertise and focus on state of the art technologies that are time tested and emerging  for tomorrow are one of the key strengths of the team. Embarking on the new definition of Publishing, be it  Graphics Computing, Production efficiency, Digital workflow & optimization, Content Management, Archival  and emerging new media solutions, “DataLogics India Private Limited” has earned a reasonable reputation over the years amongst the start-ups and established companies.  Transparency in communication, transactions, sensitivity to customer’s commitments and pro-active support  has been the major assets of the company since inception.

“DataLogics India Private Limited” is one of the few successful Computer Reseller & Service Provider in Tamilnadu since 1990  who have sustained and grown even in the toughest of times in the IT market.. Ever since Desktop Publishing (DTP) groomed in India, “DataLogics India Private Limited” has evolved with the rapid growth in the IT and Publishing Industry by acting as a Technology interface with the Vendors and customers. With a proven track record in cross-media integration, networking, system integration and personalized support; “DataLogics India Private Limited” has earned more than 70% of Publishing customers in the region till today with a domain experience valuing a 250 man years. All these were possible but for the encouraging customer base, trusted principals, enthusiastic engineers and a steadfast commitment from the Managing Team and Promoters.

The above achievement is seen through successful implementations of projects and solutions undertaken through the leading national and regional newspapers, magazine publishers and large commercial printers; covering geographical circle starting from south of Sri Lanka to Northern most part of India. “DataLogics India Private Limited” not only nurturing the client’s requirement on a timely basis – but has also built longer and healthy relationship with principals and customers.

Adaptation of futuristic technological trends and its implementation strategies & pre/post-sale technical support has been our strong hold throughout. These proven successes are seen with the client’s successful businesses; through our practicality in approach and implementation of publishing and allied...
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