Data Mining Case Study

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Company Information
Applebee’s:
Applebee’s International, Inc., is an American company which develops, franchises, and operates the Applebee's Neighborhood Grill and Bar restaurant chain. As of September 2011, there were 2,010 restaurants operating system-wide in the United States, one U.S. territory and 14 other countries. The company is headquartered in Kansas City, Missouri after moving from Lenexa, Kansas in September 2011. The Applebee's concept focuses on casual dining, with mainstream American dishes such as salads, shrimp, chicken, pasta, and "riblets" (which is considered Applebee's signature dish). All Applebee's restaurants feature a bar area and serve alcoholic beverages (except where prohibited by law). On November 29, 2007, IHOP (now DineEquity) announced that it had completed a $2.1 billion purchase of the Applebee's chain. The Applebee's chain was started by Bill and T. J. Palmer who opened their first restaurant, T.J. Applebee’s Rx for Edibles & Elixirs, in Decatur, Georgia, on November 19, 1980. After opening their second restaurant the pair sold their company to W. R. Grace and Company in 1983. As part of the transaction, Bill Palmer was named president of the Applebee's Division, an indirect subsidiary of W. R. Grace and Company. In that capacity, Palmer guided the operation from its entrepreneurial beginnings to a full-fledged franchise system. He became an Applebee's franchisee in 1985 and today owns more than three dozen Applebee's restaurants. In 1986, the name of the concept was changed to Applebee's Neighborhood Grill & Bar to reflect the Palmers' original concept of a place people could call their own. In 1988, Applebee's International, Inc. became the restaurant chain's franchiser when Kansas City franchisees Abe Gustin and John Hamra purchased the rights to the Applebee's concept from W. R. Grace. From 1993 to 2005, Applebee's opened 100 or more new restaurants each year. The company estimates the development potential of the Applebee's concept in the United States to be at least 3,000 restaurants. Applebee’s global operation on United States, Canada, Brazil, Mexico, Costa Rica, Chile, Guatemala, Puerto Rico, Honduras, Greece, Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia, UAE, Singapore. Travelocity:

Travelocity is an online travel agency and wholly owned subsidiary of Sabre Holdings Corporation, which was a publicly traded company until taken private by Silver Lake Partners and Texas Pacific Group in March 2007. Travelocity is based in Southlake, Texas, with additional offices in New York City, San Francisco, San Antonio and abroad. According to Sabre Holdings, Travelocity is the sixth-largest travel agency in the United States and the second-largest online travel agency. In addition to its primary US consumer site, Travelocity operates a full-service business agency, Travelocity Business, and comparable websites in Canada, Germany, France, the Scandinavian countries, India and the United Kingdom. Sister sites include lastminute.com in Europe and Zuji in Asia. Other brands include World Choice Travel, a travel affiliate marketing program, IgoUgo, an online travel community and travel-planning resource, and AllHotels, an online hotel reservation site. American Airlines began offering customer access to its electronic reservation system, SABRE, in 1978 to travel agencies, and in the mid-80s on the CompuServe Information Service to consumers under the "EAASY SABRE" brand name. This service was extended to America Online in the 1990s. Under Peluso’s leadership, Travelocity has developed and launched a merchant hotel business, dynamic packaging functionality, and a private-label (ASP) distribution network, the Travelocity Partner Network. Many members of Peluso’s former management team at Site59 held senior management positions at Travelocity; namely, Jeffrey Glueck (Chief Marketing Officer), Tracey Weber (President, North America), Josh Hartmann (Chief Technology Officer) and Jonathan...
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