Knowledge management challenges faced by Danone
There were two challenges faced by Danone. First, sharing was not a natural thing among employees especially when there were no personal connections. Donone’s employees prefer sharing information by talking to each other than sharing information on computers. Second, some managers were not comfortable to let their teams to discuss matters, because managers worried that their positions being challenged if teams are able to solve problems by themselves. However, management believes that these solutions from teams are useful within the firm. Therefore, the Networking Attitude was launched to encourage employees to develop personal connections and to help managers to work in networks in order to overcome Danone’s knowledge management challenges.
The Networking Attitude initiative
The Networking Attitude has been an excellent facilitator to encourage Danone employees to network with each other. The goal of Danone is to utilize a game like structure to allow employees to form a special bond with each other. Organizing the marketplace activity, the company set up a fun, relax and informal atmosphere to allow employees to connect with each other and exchange ideas. Dressing in costumes also helps to lower people’s barrier to make connections. However, the problem of the...