Professor Soly Paterson
Dance Studio Seasonality
By Rebecca Martin
We all probably heard about spring sale, summer sale and winter sale. These are all refers to seasons and there are the seasons where most of the store make most of their sales. In business world, this is called seasonality. According to the website tutor2u, seasonality, refers to fluctuations in output and sales related to the seasonal of the year. For many (or even most products) there will be seasonal peaks and troughs in production and/or sales. There are many seasonality variances in business, as a dance fitness instructor I will look into dance studio seasonality. Dance studios are all over the place these days. For dance enthusiasts, many different classes and types of dance are being offered. Dance studios has its volatility as well has its peak. Economic situation play the role but also seasonal frequencies such as days of the week, months and weather contribute to dance studio’s seasonality variation. What are the sources of seasonality in dance studio? There are few sources of dance studio seasonal variations, for one, media plays a big role. According to Jesse Ralla, “The peak times when dance studios are packed tends to be when there is some big or high profile event that involves dancing. For example when 'So You Think You Can Dance' is on or when George Sampson won 'Britain's Got Talent' there was a surge in the number of people starting dance classes. The releases of films such as Step Up 2 and Honey have also sparked surges in dance studios inspiring new dancers into the world of dance”. Another factor that affect dance studio’s attendance is its natural seasonal variations. This is very true, as a dance fitness instructor I’ve seen seasonal fluctuations every year. Teaching at Cheryl Burke Dance, I observed that in summer we have low attendance as to compare to the spring and winter time, especially in January where most people have their New Year’s...
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