Although upmarket and away from the real-life formats of the traditional weekly and supermarket checkout ladies magazine, media critics laughed at Hello!'s fawning interviews with minor European royals and celebrities. But the highly targeted format quickly built a readership of 2 million copies per issue.
A Mexican edition of ¡Hola! started in 2006; prior to that date, the Mexican publisher reprinted the flagship Spanish title, but repriced locally in Mexican pesos.
The weekly content of Hello! is fairly fixed, but the focus shifts as the Celebdaq-style rating of the various celebrities rises and falls:
"Diary of the Week" - photographic coverage of high society and celebrity events
"Panorama" - an image-based review of current world events
"Inside Story" - provides an insight into * "Cookery and Travel" sections - focused expansions of the "Fashion and Lifestyle" section.
OK! magazine launched in 1993, and went weekly in 1996. Not long after, the first of a new raft of celebrity magazines aimed at more... [continues]
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