Dairy Milk Swot

Topics: Cadbury plc, Cadbury Dairy Milk, Chocolate Pages: 2 (402 words) Published: August 7, 2011
http://www.allfreeessays.com/topics/cadbury-dairy-milk-competitors-analysis/0 http://www.managementparadise.com/forums/marketing-management-rm-im/137529-cadburys-advertising-strategy.html http://www.scribd.com/doc/46801673/Cadbury-Dairy-Milk-Report Cadbury India SWOT analysis : 

Strength

• Cadbury Schweppes plc is a very profitable organization, generated revenue of more than £6,508 billion (2005).  • It is a global chocolate brand built upon a reputation for fine products and services.  • Cadbury Schweppes plc was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce.  • The organization has strong ethical values and an ethical mission statement 

Weaknesses

• Cadbury has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time.  • The organization has a strong presence in the United States of America, UK and India. It is often argued that they need to look for a portfolio of countries, in order to spread business risk.  • Cadbury's recall over 1 million chocolate bars over salmonella fears • The organization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should the need arise. • The company has no apprehensions of cannibalization of its chocolate brands.

Opportunities

• Cadbury company is very good at taking advantage of opportunities.  • The company has the opportunity to expand its global operations. New markets with new products which are limited in particular region. • Cadbury has decided to focus on a few of its key brands such as Cadbury Dairy Milk, Bournvita, Eclairs and Halls to drive growth for the company. • Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential.  • Cadbury India is attempting to increase the...
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