• Cadbury Schweppes plc is a very profitable organization, generated revenue of more than £6,508 billion (2005). • It is a global chocolate brand built upon a reputation for fine products and services. • Cadbury Schweppes plc was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce. • The organization has strong ethical values and an ethical mission statement
• Cadbury has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time. • The organization has a strong presence in the United States of America, UK and India. It is often argued that they need to look for a portfolio of countries, in order to spread business risk. • Cadbury's recall over 1 million chocolate bars over salmonella fears • The organization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should the need arise. • The company has no apprehensions of cannibalization of its chocolate brands.
• Cadbury company is very good at taking advantage of opportunities. • The company has the opportunity to expand its global operations. New markets with new products which are limited in particular region. • Cadbury has decided to focus on a few of its key brands such as Cadbury Dairy Milk, Bournvita, Eclairs and Halls to drive growth for the company. • Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential. • Cadbury India is attempting to increase the...