Dairy Milk Silk Reference

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Cadbury dairy milk silk presentation : 
Cadbury dairy milk silk presentation By Osama Bin Aziz

Cadbury Plc : 
Cadbury Plc Cadbury Plc now the subsidiary of the Kraft foods Inc was founded in 1824, It operated in the confectionery industry . It is headquartered in Cadbury house, Uxbridge, UK. The group manufactures over 100 different products under different brand names. One of the popular brand of the group is dairy milk which is milky chocolates, there are various products under this brand name. One of which is the latest chocolate introduces by the group, Dairy Milk Silk.

Cadbury Dairy MilkCadbury Dairy Milk is a brand of chocolate bar made by the Cadbury plc unit of Kraft Foods and sold in several countries around the world. It first went on sale in the United Kingdom in 1905. :  Cadbury Dairy MilkCadbury Dairy Milk is a brand of chocolate bar made by the Cadbury plc unit of Kraft Foods and sold in several countries around the world. It first went on sale in the United Kingdom in 1905.

Situation Analysis : 
Situation Analysis . The Cadbury dairy milk silk is launched by the Kraft foods Inc which is the largest confectionery, food, and beverage corporation headquartered in the US. The Kraft foods Inc take over Cadbury in 2010 which is the a British confectionery company, the industry's second-largest globally. This new product is launched globally. . This presentation include the situation analysis of the launch of this new product including SWOT analysis.

PESTEL Analysis : 
PESTEL Analysis Let us examine the macro environment of the group using PESTEL analysis. Political factors that will affect the launch of the dairy milk silk chocolates are health and safety laws, employment laws of different countries where Kraft group operates. Socio-cultural factors that may affect include life styles of people, health and fitness awareness and perception, different cultures, spending patterns, aging populations.

.Technological factors that will affect the brand are the internet as the product will be promoted using web marketing. The robotic manufacturing will also help in quick production.. Economic factors that will affect it are interest and inflation rates as it will affect production, world economic growth and current recession will also effect it. . There will be also some environmental factors that will affect like energy and environment and recycling of the plastic and other products like chocolate can be packed in completely recyclable packet. . Legal/ Educational factors will also influence like perception of people and what people think about the richer milk chocolates. :  .Technological factors that will affect the brand are the internet as the product will be promoted using web marketing. The robotic manufacturing will also help in quick production.. Economic factors that will affect it are interest and inflation rates as it will affect production, world economic growth and current recession will also effect it. . There will be also some environmental factors that will affect like energy and environment and recycling of the plastic and other products like chocolate can be packed in completely recyclable packet. . Legal/ Educational factors will also influence like perception of people and what people think about the richer milk chocolates.

Micro environmental analysis : 
Micro environmental analysis The group is the leader in the industry and enjoys a good support of the suppliers therefore the dairy milk silk will get benefits from this close supplier ties. The dairy milk series is trusted in the market and it enjoys public loyalty therefore the dairy milk silk will get this advantage. The industry enjoys a force of raw competition and dairy milk silk will have to compete to get the market share as there is price war. Dairy milk series enjoys customer loyalty which will benefit the dairy milk silk.

Internal factor analysis : 
Internal factor analysis Men and Money: The group has sufficient...
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