Question 1: Identify the global marketing environmental in this case. Show with references to Daimler’s product markets, how it might monitor and meet these environmental challenges in next three years.
Mercedes Benz is a German based manufacturer of luxury cars, trucks an coaches and it also world’s oldest automobile company. There are 13 major automobile players in the European automobile industry and outside European giants are Toyota & Nissan. Mercedes Benz has a manufacturing plant in South Africa where they manufactured one third of all passenger cars in EU. They produce 18.6 million passenger cars, trucks and buses per annum. Motor manufacturing in EU is a source of worker mobility, social and cultural activity. More than 12 million families depend on automobile employment and 10 million being employed in related sectors like electrics, panel, tyres etc. Mercedes Benz production is now on global basis. Traditionally they operated in the luxury car market segment now they move on to the bigger range of passenger cars. Daimler’s product range includes Mercedes Benz cars(A,B,C,G,GL,CLS E,ML, S,SL,SLK,SLR models, Maybach and Smart. They have also commercial vehicles, trucks, buses and components. Daimler sold 467,000 heavy, medium and light trucks in 2007. They have also Daimler Financial services. Mercedes Benz active in three forms of motor sport like Formula one, Formula three, and DTM. At 2007 in Frankfurt motor show they showed seven hybrid models including the F700 concept car which combined hybrid drive with innovative Diesotto engine.
Daimler is committed to enhancing the quality of life and the environment and societies. Compliance with environmental legislation and regulations is a matter of course for Daimler. To ensure sustainable development, the Group is also committed to the active and ongoing development of environmental protection, both in production and in the products themselves, in order to further reduce the burden on the...
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