DAIKIN

Name
ID Number
Contribution(*)
1. Thi Ngoc Huong Tran (Leader)
C0084CPCP0214
19.17%
2. Fatima Zahra Salmani
L0469ZAZA0214
12%
3. Phan Bao Ngoc Do
L0251DHDH0214
19.83%
4. Samia EIAb
L0468ZAZA0214
11.33%
5. Thuy Duong Nguyen
C0007CPCP0214
18.67%
6. Hoang Trung Nguyen
L0252DHDH0214
19%
TOTAL
100%

TABLE OF CONTENT

TABLE OF CONTENT iii
LIST OF TABLES AND FIGURES v
ABBREVIATION vii
EXECUTIVE SUMMARY 1
INTRODUCTION 2
1.1 Company overview 2
1.2 Company vision and mission 3
1.3 Culture and strategy relationship 4
2.1 Resource based-view 5
2.2 VRIN analysis 6
2.3 Cost efficiency 7
2.4 Value Chain Analysis 8
2.5 Benchmarking 9
2.6 Ratio analysis 9
2.7. McKinsey 7S framework 11
EXTERNAL ANALYSIS 12
3.1 PESTEL framework 13
3.2 Key drivers for change 14
3.3 Scenario analysis 14
3.4 Industry life cycle 16
3.5 Five forces framework 17
3.6 Strategic group 18
3.7 Disruptive innovation 19
3.8 Summary of internal and external analysis 21
GENERATION OF STRATEGY OPTIONS 22
4.1 The BCG matrix 22
4.2 Business level strategy 22
4.3 Corporate level strategy 24
4.4 International level strategy 28
STRATEGY CHOICE AND JUSTIFICATION 35
5.1 Evaluation of strategic options 35
5.2 Justification 36
IMPLEMENTATION ISSUES 37
6.1 Resource implications for each strategy 37
6.2 Managing Change 39
ANALYSIS OF “GREAT BY CHOICE” BOOK 41
7.1 Lessons from “Great by choice” book 41
7.2 Application of lessons into Daikin 44
7.3 Compare with other strategies 45
CONCLUSION 51
REFERENCES
APPENDIX 1: ANALYSIS OF BCG MATRIX
APPENDIX 2: EVALUATION OF INDIVIDUAL CONTRIBUTION
APPENDIX 3: SLIDES OF PRESENTATION

LIST OF TABLES AND FIGURES

Table 2. 1. Resource-based view 5
Table 2. 2. VRIN analysis 6
Table 2. 3. Benchmarking 9
Table 2. 4. MsKinset 7S framework 1

Table 3. 1. PESTEL framework 1

Table 4. 1. TOWS matrix 25
Table 4. 2. CAGE framework 3
Figure 1. 1. Overview of Daikin 2
Figure 1. 2. Daikin’s SBUs 3
Figure 1. 3. Culture and strategy relationship 4Y
Figure 2. 1. Cost efficiency analysis 7