Dahlia Furniture Private Limited
Mr. Peter Lim
Mr. Chua Boon Kang
Mr. Leong Sim Lam iii.
Major Policy Statement
Our company Dahlia Furniture Private Limited is a local furniture industry, we supplies usually kitchen cabinets, wall units, bedrooms set and dining set. We have metal and wood furniture sets. iv.
Current Business Policies
Integrated Management System Policy
Grassroots Marketing and Niche Marketing
Free shipping here in Manila but it will be charge if its outside Manila Finance
Corporate Financial Policy
Work culture, New recruits and exit exploits.
Statement of the problem
What can the company do to improve their current company’s position?
Statement of Objectives.
Long term – To become the largest manufacturer of furniture and exporter in the furniture industry.
Short term – To maximize the profit of the company.
Good quality of the products
Run the new division with the present set of designers.
Dahlia’s market share has become eroded by some big players in the decreasing revenues from current product *
* Change the production lines because market supply of modern furniture was not keeping up with the increasing demand.
* Powerful competitors.
* Other companies offer lower prices.
viii. Alternative Courses of Action
* Extend its production unit and contend with competitors through lowering prices. * Buy imported products
* Continue selling high quality and fairly expensive image with clients.
Analysis Of Alternatives
No overhead cost
Smaller units of products
Free from hiring more labors
It could not cater mass market...
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