Dabur Case Study an Essential Guide for Pgdm/Mba Students
DABUR INDIA LIMITED
Dabur is among the top five FMCG companies in India and is positioned successfully on the specialist herbal platform.
Dabur has proven its expertise in the fields of health care, personal care, Homecare and Foods. The business based on the vision of founder Dr S K Burman - "What is life that cannot bring comfort to others", started as a small pharmacy selling healthcare products.Two decades later the company entered the specialised area of Ayurvedic medicines and branded its products.With growing demand, Dabur shifted its operations to Delhi in 1972 and a few years later set up full-fledged research operations in healthcare. In the early 1990s, with the economy opening up, the company identified various investment opportunities to accelerate its growth.The management also realized the importance of scaling up its operations and decided to go public during mid-nineties. It is during this time that the company also decided to professionalise its operations by curtailing the role of the promoter family and inducting professionals from outside to take charge. Subsequently in 1996, Dabur India set up its own foods division - Dabur Foods, as wholly owned subsidiary of Dabur India. The company, headquartered in Ghaziabad, Uttar Pradesh, is today listed on Indian stock exchanges and commands a valuation of over
Background
Dabur, today one of the largest FMCG companies in India, was started by the Burman family in 1884 in Kolkata (West Bengal).With a legacy of 120 years built on attributes of quality and trust,
Company Dabur
Products Foods, Healthcare, Personal care Oral care
Established 1884
Founder Dr. S. K. Burman
Distribution India, Americas, Europe, Middle East, Asia Pacific
Production plants India, UAE, Egypt, Bangladesh, Africa, Nepal
45
US$ 1.5 billion. Operating through various business divisions supported by manufacturing presence spread in India and overseas, the company has been ranked amongst the “Best
Dabur is among the top five FMCG companies in India and is positioned successfully on the specialist herbal platform.
Dabur has proven its expertise in the fields of health care, personal care, Homecare and Foods. The business based on the vision of founder Dr S K Burman - "What is life that cannot bring comfort to others", started as a small pharmacy selling healthcare products.Two decades later the company entered the specialised area of Ayurvedic medicines and branded its products.With growing demand, Dabur shifted its operations to Delhi in 1972 and a few years later set up full-fledged research operations in healthcare. In the early 1990s, with the economy opening up, the company identified various investment opportunities to accelerate its growth.The management also realized the importance of scaling up its operations and decided to go public during mid-nineties. It is during this time that the company also decided to professionalise its operations by curtailing the role of the promoter family and inducting professionals from outside to take charge. Subsequently in 1996, Dabur India set up its own foods division - Dabur Foods, as wholly owned subsidiary of Dabur India. The company, headquartered in Ghaziabad, Uttar Pradesh, is today listed on Indian stock exchanges and commands a valuation of over
Background
Dabur, today one of the largest FMCG companies in India, was started by the Burman family in 1884 in Kolkata (West Bengal).With a legacy of 120 years built on attributes of quality and trust,
Company Dabur
Products Foods, Healthcare, Personal care Oral care
Established 1884
Founder Dr. S. K. Burman
Distribution India, Americas, Europe, Middle East, Asia Pacific
Production plants India, UAE, Egypt, Bangladesh, Africa, Nepal
45
US$ 1.5 billion. Operating through various business divisions supported by manufacturing presence spread in India and overseas, the company has been ranked amongst the “Best