BEN2014 – Introduction
Dennis Lee | 1041102283
Chen Chuck Wye | 1041102555
Samsul Zamzuri is a cyberpreneur.
He lives in Sg. Buloh, many kilometres away from any centres of commerce.
His housing estate does not have fixed line Internet services. He works from home.
He makes RM 15,000 a month.
Now, what is a cyberpreneur? It is a combination of the words 'cyber' and 'entrepreneur' and loosely means many things but generally regarded as meaning an entrepreneur who has an online based business on the Internet that targets international consumers. These cyberpreneurs do not need offices or extensive support staff all over the world. They just need an idea, a great idea, and a cable to the Internet.
Samsul Zamzuri fits this description perfectly in all sense of the word. He belongs to a new generation of business men that have an ambitious international outlook with great scalable ideas. By connecting to a flat world platform and utilizing modern workflow and collaborative tools, they have involved themselves in a new kind of business that knows no boundaries and is only limited to where the influence of the Internet and the World Wide Web touches.
Sitting from his living room and with his trusty laptop and clicks from his mouse, he makes RM 15,000 a month with barely any cost. How does he do it? What does he actually do?
This report is a small insight into the man, his mind and how he works.
: Samsul Zamzuri Abu Bakar
: Sg. Petani, Kedah
: SK Darul Aman, Sg. Petani, Kedah
: SM Sains Sultan Muhammad Jiwa, Sg.Petani, Kedah
SMK Ibrahim, Sg.Petani, Kedah (Form 6)
: University Malaya
(Ba. of Economics ‐ Majoring in Applied Economics)
Part Timer ‐ Cybercafé, Pantai Dalam, Lembah Pantai (1999) Data Entry Clerk ‐ IHS Malaysia (2000‐2001)
Sales Executive ‐ Johor Franchise Development (2001‐2002) Internal Auditor ‐ Metro Parking (2002‐2005)
: Magazines (IT, Technology)
Novels (Sydney Sheldon, John Grisham)
: No. 18, Jalan DC 1/11,
Desa Coalfields, Sg Buloh
This section will discuss Samsul's business model in a nutshell, his ideas and topics regarding idea development.
In a Nutshell
Samsul is in essence an online publisher. He publishes articles, reviews, commentaries, essays and links on his many websites on the Internet. Some of them are written by him but many of them are written by other people the world over. These websites attract many people to come to his websites and read. They are called 'traffic' in web business terms.
He uses an online based content advertising model. There are ad spaces on his websites reserved for advertisements usually connected to the content being offered. As they read, his audience may also click on the ads to get more information on the product or service they're currently interested in. The more his audience clicks on the ads, the more Samsul can charge his advertisers. The more traffic he generates, the more profit he will earn. Currently, his many websites include websites on consumer product reviews like hand phones and MP3 players and also sites providing tech news and tools.