Appendix 4: Sample Business Plan
CYBER CAFÉ BUSINESS PLAN
TABLE OF CONTENT
1. Executive Summary
2. Company Summary
4. Market Analysis
5. Marketing Strategy
6. Management Summary
7. Financial Plan
1. Executive Summary
Jedi Café, a cyber café located in Happy Valley, Hong Kong Island, offers a perfect spot for the public in social gathering and leisure. It provides customers free access to the Internet as well as an area for to meet together in a casual environment under an economical manner.
The business intends to obtain finance from external equity in the amount of USD61,540, for which the application will be for commencing work on shop renovation, equipment purchases, and as operating cash flow. Preliminary capital injection has already been secured by the initial owners, Obewon Kinobi and Alex Skywalker, in the amounts of USD24,360 and USD15,385 respectively.
Jedi Café will be incorporated as a limited liability company. The two initial owners will be the shareholders and their personal liabilities will be subject to a ceiling at the amount of their respective investments.
The finance acquired through this business proposal will allow Jedi Café to successfully open and operate as a cyber café. A comfortable and innovative environment is provided to the customers with a casual atmosphere. Operations in year one will generate Jedi Café a regular customer base that will allow it to be self-maintained in year two.
Jedi Café’s objectives for the first year of operation include:
The creation of an exclusive, stylish, innovative environment that will distinguish Jedi Café from other coffee shops.
The creation of a comfortable and casual environment that will bring people with different interests and backgrounds together for socialization.
High-quality coffee and bakeries at a reasonable price.
Free access to online services.
As Internet has become more... [continues]
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