Customers Perference of Organised and Unorganised Stores

Only available on StudyMode
  • Download(s) : 672
  • Published : February 15, 2011
Open Document
Text Preview



As customers taste and preferences are changing, the market scenario is also changing from time to time. Today’s market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. Organized retail outlets are a major shopping area for today’s customers. It is a place where customers find variety of products at a reasonable price. Organized retail outlets hold a huge customer base. Some of the customers who belong to middle class family prefer to buy in unorganized retail outlets. The youth generation also likes shopping and moving around in malls. Impulse buying behavior of customers comes in to play most of the times in organized retail outlets. The report reveals that there is huge scope for the growth of organized retailing and improvement.

Even today credit purchase facility is available in unorganized retail outlets, prices will also be reasonable for some goods. shopping malls provides various kinds of goods like stationary, luggage, footwear, toys, plastic and utensils leather items, crockery, decorative items, sport items, many more. It competes with all the specialty stores of different products which provide goods at a discounted rate all through the year. It holds a large customer base and it seemed from the study that the customers are quite satisfied with organized retail outlets.

people prefer to buy in organized retail outlet as the availability of all products under one roof in organized retail outlets and nearby their house helps customer to shop weekly and shop fresh every time People are more aware about organized retail outlets through advertisements and friends


RETAILING Means “Re-tailing” to the customers so that they comeback. Retailing consists of all activities involved in selling goods and services to consumers for their personal, family, or household use. It covers sales of goods ranging from automobiles to apparel and food products, and services ranging from hair cutting to air travel and computer education. Sales of goods to intermediaries who resell to retailers or sales to manufacturers are not considered a retail activity.

Retailing, in a layman’s language involves the procurement of varied products in large quantities from various sources/producers and their sales in small lot for direct consumption to the purchaser. Retailing can broadly be classified into: organized and unorganized retail. 

ORGANISED RETAILING refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax etc. These include corporate backed hypermarkets and retail chains, and also privately owned large retail business.

The various formats of organized retail are hypermarkets: They store products of multi brands comprising food items and non food items. Supermarkets: These...
tracking img