Customer Value:  Transform Your Business & Increase Profits 

Topics: Marketing, Consumer behaviour, Pricing Pages: 6 (1232 words) Published: March 24, 2013


Customer Value: Transform Your Business & Increase Profits  Best Practices Seminars in Optimizing the Source of Value Creation

        Customer Value is a Business Predictor

Total CVM Seminar 9 a.m. – 3 p.m.
Monday, Sept. 19, GGU 536 Mission St, San Francisco

“The Customer Value Management (CVM) score is a leading indicator of Vodafone’s market share. We were able to predict market share, a quarter out using CVM data, to within 1% accuracy! And it predicted churn accurately. In fact our Finance Director said ‘the CVM score is more robust than any of our financial scores.’” - Graham Maher, Managing Director, Vodafone

Customer Value Creation Seminar 9 a.m. – 3 p.m.
Tuesday, Sept. 20, UCB Ext. 1301 Shoreway Rd, Belmont

Customer Value Measurement Seminar 9 a.m. – 3 p.m.
Thursday, Sept. 22, U Phoenix 3590 N 1st St, San Jose

CXO Breakfast 7 a.m. – 9:30 a.m.
Friday, Sept. 23, U Phoenix 3590 N 1st St, San Jose

Pricing Seminar 10 a.m. – 3:30 p.m.
Friday, Sept. 23, U Phoenix 3590 N 1st St, San Jose


What is Your Company’s Value to Your Customer? 
Few companies know the lifetime value of their customers, and more importantly, fewer still know how much customers value their brand, and why. A keen understanding of customers’ subconscious value equations and perceptions is essential to zeroing-in on management efforts yielding highest return on investment (ROI). Customer Value Management (CVM) is a best practice for predicting customer behavior and business results, proven by 3M, AT&T, BP, BT, Chase, Disney, GE, HP, J&J, Kraft, Lucent, Nokia, Philips, Roche, Sonoco, S&P, Tata, TI, Vodafone, Whirlpool, Wisconsin Energies, and many other companies. Send your company’s leadership team to the following seminars for hands-on learning and interaction and job-ready applications of essential Customer Value Management techniques. Who should attend: CXOs, Vice Presidents, and Directors of Strategy, Operations, Finance, Marketing, HR, OD, IT, Quality, Service, Sales, and Customer Experience.      $685 per attendee. For 3+ attendees from the same company, use discount code = THREE for 30% discount. If you enroll in 2 or more seminars, apply 20% discount code = VALUE for each seminar. Attendees receive their choice of 5 complimentary books. CXO Breakfast: $75  

Register at 

"These seminars simplify advanced topics, engage participants, and provide ready-to-use tools we can apply right away to increase profit."

Total Customer Value Mgt – Monday, September 19 
Shareholder value is fueled by customer value. Both aspects of the equation must be mastered for superior business results. Untapped value for all parties is common due to the absence of clarity on customer perceptions of value, as well as the interdependencies of entities in the value creation and delivery chain. In this seminar you will learn how to:  Identify customers’ subconscious value quotients: their automatic cost-benefit analyses and built-in metrics customers use for valuation and decision-making. Balance inherent relationships between brand equity and customer equity, economic value-added and customer value-added, employee capital and customer capital. Maximize value by simultaneously reinforcing the objectives of all stakeholders in your business model. Increase price and profit realization. Grow personal value to your company and stakeholders. Register at 

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       © 2011 ClearAction LLC and Customer Value Foundation. All rights reserved. Register at 1-877-CEM-ROI-4 or     





  Customer Value Creation – Tuesday, September 20  Value creation is perhaps the single most important aspect of any executive’s job. By seeing value the way customers see it leaders gain the context for collaborative value generation that offers sustainable...
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