MEPCO SCHLENK ENGINEERING COLLEGE, SIVAKASI A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT STUDIES In partial fulfilment of the requirements for the award of the degree of of
MASTER OF BUSINESS ADMINISTRATION
ANNA UNIVERSITY CHENNAI
Mepco Schlenk Engineering College
Department of Management Studies
MBA –summer Project July - 2012
Certified that this project report titled “A STUDY ON THE CUSTOMER PREFERENCE AND SATISFACTION OF RICE COLOR SORTER WITH SPECIAL REFERENCE TO GENN PRODUCTS” is the bonafide work of Ms. G.NIRANJANA (Reg. No. 951711631038) who carried out the research under my supervision. Certified further, that to the best of my knowledge the work reported here in does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.
ASST. PROF. Mr. PRAVEEN PAUL FACULTY GUIDE
DIRECTOR Dr.S.Tamil Selvan
G.NIRANJANA II MBA Mepco Schlenk Engineering College, Sivakasi.
Reg. No :951711631038
I hereby declare that the project titled “A STUDY ON THE CUSTOMER PREFERENCE AND SATISFACTION OF RICE COLOR SORTER WITH SPECIAL REFERENCE TO GENN PRODUCTS”submitted for the award of Master of Business Administration in Anna University of Technology, Chennai has
been carried out under the guidance of ASST. PROF. Mr. PRAVEEN PAUL, Department of Management Studies, Mepco Schlenk Engineering College and it is my original work which does not form part of the award of any other Degree or Diploma.
First of all I thank LORD ALMIGHTY for his abundant grace and countless blessings in making this work a great success. I express my heartfelt thanks to our respected principal PROF.Dr.Arivazhagan for providing ample facilities made available during the course of this project. I wish to express my thanks and sincere gratitude to our Director and Head of the Department, Dr.S.TamilSelvan for his valuable advice and guidance to complete this work successfully and also for his enthusiastic encouragement. I am most grateful to my internal guide Mr. Praveen Paul, who guided me and encouraged me by giving constructive criticisms during the entire work. His vision and wisdom helped me to realize the importance of this work I wish to express my sincere thanks to Mr.K.Veluswamy, Managing Director of GENN Groups for giving me permission to commence this project in the first instance, to do necessary research work and to use departmental data. I wish to thank Mr. V.Elango, Admin Officer of GENN Groups and Ms.T.Priyadharshini, Marketing coordinator of GENN Groups who guided and helped me in all aspects for completing my project. I would like to express thanks to my RESPONDENTS for the good cooperation with the data collection. Finally, I would not have made this without the support from my beloved parents and friends. They encouraged me when I felt frustrated, and took pride and pleasure in what I achieved. They deserve my sincerest gratitude.
The customers play an important role in the realization of the objectives. If the customers are not satisfied, the management will not be able to accomplish the desired results. Therefore, customers should be satisfied with utmost care to contribute their maximum for the achievement of the business objectives. The purpose of this study was to determine the preference and the level of satisfaction of the customers of rice color sorter with special references to GENN products. This project entitled as “Customer Preference and Satisfaction” was done to find out the preference, level of satisfaction and expectation that leads to the satisfaction of customers who are using...