customer services in bharti airtel ltd ,chennai
“STUDY ON CUSTOMER SERVICES in BHARTI AIRTEL SERVICES LTD”
A first review report
(Submitted by M.MUBBIDATHI, Roll No: 1211MBA0476: Reg. No: 68212100123 )
Need for the Study:
The scope of the project report is to study the level of satisfaction of the customers with Bharti Airtel services. Every company wants the feed back of their customer about the product, price, service and promotional activities in order to know the customer attitude towards its product. The consumers were to identify the difference between market performance of Airtel industry and other telecom service provider. To compare various parameters of marketing strategies, manufacturing process, technology adopted production policy, advertising, collaboration, export scenario, future prospect for the two companies and government policies.To study the level of customer satisfaction in Airtel & Vodafone, Reliance, BSNL, MTS etc.To study customer buying behaviour and factors which influence the purchase decision process To study consumer preferences. To study the consumer trend in telecommunication sector. To know whether they recommend to other or not.
INDRODUCTION: The project is an extensive report on how the Airtel Company markets its strategies and how the company has been able in tackling the present tough competition and how it is scooping up by the allegations of the quality of its products. The report begins with the history of the products and the introduction of the Airtel Company. This report alsocontains the basic marketing strategies that are used by the Airtel Company of manufacturing process, technology, production policy, advertising, collaboration, export scenario, future prospect and government policies. The report includes some of the key salient features of market trend issues. In today’s world of cutthroat fierce competition, it is very essential to not only exist but also to excel in the market. Today’s market is enormously more complex. Hence
A first review report
(Submitted by M.MUBBIDATHI, Roll No: 1211MBA0476: Reg. No: 68212100123 )
Need for the Study:
The scope of the project report is to study the level of satisfaction of the customers with Bharti Airtel services. Every company wants the feed back of their customer about the product, price, service and promotional activities in order to know the customer attitude towards its product. The consumers were to identify the difference between market performance of Airtel industry and other telecom service provider. To compare various parameters of marketing strategies, manufacturing process, technology adopted production policy, advertising, collaboration, export scenario, future prospect for the two companies and government policies.To study the level of customer satisfaction in Airtel & Vodafone, Reliance, BSNL, MTS etc.To study customer buying behaviour and factors which influence the purchase decision process To study consumer preferences. To study the consumer trend in telecommunication sector. To know whether they recommend to other or not.
INDRODUCTION: The project is an extensive report on how the Airtel Company markets its strategies and how the company has been able in tackling the present tough competition and how it is scooping up by the allegations of the quality of its products. The report begins with the history of the products and the introduction of the Airtel Company. This report alsocontains the basic marketing strategies that are used by the Airtel Company of manufacturing process, technology, production policy, advertising, collaboration, export scenario, future prospect and government policies. The report includes some of the key salient features of market trend issues. In today’s world of cutthroat fierce competition, it is very essential to not only exist but also to excel in the market. Today’s market is enormously more complex. Hence