Customer Service of Bigbazaar

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SRI SHARADA INSTITUTE OF INDIAN MANAGEMENT-RESEARCH
(A Unit of Sri Sringeri Sharada Peetham, Sringeri) Plot No. 7, Phase – II, Institutional Area, Vasant Kunj, New Delhi – 110 070 Phone: 26124090 / 26124091: Fax No. 26124092

E-mail: administration@srisim.org; Website: www.srisim.org.

PROJECT

ON

CUSTOMER SERVICES PROVIDED BY BIG BAZAAR

SUBMITTED TOSUBMITTED BY
Prof. (Dr.) Deepak DograSatendra Kumar
Roll No.:- 20080174 Section:- B
PGDM (2008-10)

ACKNOWLEDGEMENT

Many People contribute to the successful development of this project, would like to take the opportunity to acknowledgement their assistance. Their suggestion constructive criticism and expert guidance helped invaluably in the successful completion of the project.

I should start thanks with Mr. (Dr.) Deepak Dogra (Group Head of the Institute) who defined different milestones for the development of the project and issued deadline to reach the milestones, which lead to the fruitful completion of the project in time.

I would like to thank Prof. Sartaj Khera for her expert guidance and constructive criticism all time during the project, which leads the project to its current shape. She pacified me during tense moment with her creative ideas reinforcing my interest, for her valuable guidance to solve critical problems & for her moral support and encouragement.

Satendra Kumar
Contents

TOPICPAGE NO.

|OBJECTIVE |04 | |ABOUT THE PRESENT STUDY |05 | |LIMITATION |06 | |INTRODUCTION |07-22 | |REVIEW OF LITERATURE |23-27 | |RESEARCH METHODOLOGY |28 | |QUESTIONNAIRE |29 | |DATA ANALYSIS |30-44 | |SUMMARY |45 | |RECOMMENDATION |46 | |REFERENCES |47 | Objectives

➢ To find out the factors that affect the buyers decision in Big Bazaar

➢ To evaluate the strength of these factors in buying decision of the customers.

➢ To understand customer’s level of satisfaction with Big Bazaar outlet.

About the Present Study

The present study is undertaken to understand the impact of customer services provided by Big Bazaar. The study will be helpful in finding out the profile, perception and satisfaction level of the customers who visit the outlet of Big Bazaar at Vasant Square Mall, Vasant Kunj, New Delhi.

Limitations

➢ The Project is limited primarily to the single outlet of Big Bazaar and hence does not capture the essence of the entire outlet of Big Bazaar.

➢ The components of variations in store choice with accordance to profession have not been studied....
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