CHAPTER – I
A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through these investments and the capital appreciation realized is shared by its unit holders in proportion to the number of units owned by them. Thus a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low cost.
Several private sectors Mutual Funds were launched in 1993 and 1994. The share of the private players has risen rapidly since then. Currently there are 34 Mutual Fund organizations in India managing over Rs. 1,02,000/- crores.
1.2 STATEMENT OF THE PROBLEM
In today's market, Customer Satisfaction is very important to retain the existing customers, marketing channel strategies have to be developed in order to become the market leader and grab a good market share, the company should bring awareness about its products.
Knowledge of prospects perception, their awareness about the company and preferences towards satisfying their in formulating channel strategies.
1.3 OBJECTIVES OF THE STUDY
AIM: To identify the customer satisfaction level towards the services of KARVY with special reference to the Mutual Funds.
Sub – objectives
➢ To study the perception of the customer towards KARVY services. ➢ To identify satisfaction level of the customers of KARVY with special reference to its Mutual Funds. ➢ To identify the comfortableness of customers with service of the KARVY executives. ➢ To identify the Knowledge Level of KARVY executives. ➢ To identify the feeling of customer about basic information provided by KARVY executives. ➢ To identify any delay in the processing.
➢ To identify the time taken to receive cheque receipt. ➢ To identify the queries about Mutual Fund schemes.
1.4 METHODOLOGY OF DATA COLLECTION
SOURCESS OF DATA
Data collection process:
Survey method is adopted for this study. Questionnaires were used as a tool for collecting primary data and the customers were been interviewed.
The information collected and gathered from book, magazines and information from the web sites are used as the secondary data.
A method of non-probability sampling technique was adopted to obtain a sample of convenience elements. The selection of sampling units was left primarily to the interviewer.
Sampling size of hundred was considered for the survey.Data was collected through interview with the help of the questionnaires.
TOOLS AND TECHNIQUES OF DATA COLLECTION
The primary data were collected by interviewing the respondents with basis of questionnaire designing, which included relevant data for preparing report. Other relevant data was collected through survey.
Method of Analysis:
The data collected from the primary source has been tabulated to various tables. Further data was analyzed and inferences were drawn accordingly.
1.5 SCOPE OF THE STUDY
The study has been based on the survey conducted in Bangalore information has been collected from the existing MF customers of KARVY. Belonging to different age groups, sex, income and occupation. This study is useful in identifying the segment of population, which are satisfied or not. It will also, help in terms of providing opportunities to know the customer expectations. And improve the services upon it. And to increase the...
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