Customer Satisfaction Survey of Icici Prudential Lie Insurance Corporation

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Analysis and Interpretation: Demographic Factors:
Age Of the Respondents:
Age of Respondents
Less than 25 35-45 25-35 More than 45 Total Frequency 14 23 9 4 50 Percent 28.0 46.0 18.0 8.0 100.0

Age Of Respondents
25 20 15 10 5 0 14 9 4 Frequency 23

ANALYSIS: From the survey it was found that amongst 50 respondents a) b) c) d) 28% of the respondents are less than 25 years old. 46% of the respondents are between 25 and 35 years of age. 18% of the respondents are between 35 and 45 years of age. 8% of the respondents are more than 45 years of age.

2.Qualification of the respondents:
Qualification of Respondents
UG Diploma PG Other Total Frequency 14 9 16 11 50 Percentage 28.0 18.0 32.0 22.0 100.0

Qualification of Respondents
18 16 14 12 10 8 6 4 2 0 UG Diploma PG Other 9 Frequency 11 14 16

ANALYSIS: From the survey it was found that amongst 100 respondents a) b) c) d) 28% of the respondents were graduate 32% of the respondents were post graduate 18% of the respondents were diploma 22% of the respondents were other discipline

3.Occupation of Respondents: Particulars
Business Job holder professional other Total No of Respondents 16 16 11 7 50 Percent 32.0 32.0 22.0 14.0 100.0

Occupation Of Repondents
18 16 14 12 10 8 6 4 2 0 Business Job holder professional other 7 Frequency 11 16 16

ANALYSIS: From the survey it was found that amongst 100 respondents a) b) c) d) 32% of the respondents are businessmen. 32% of the respondents are professionals. 22% of the respondents are job holders. 14% of the respondents are background.

4.Salary Earning Range of Respondents
Frequency Upto 1 Lakh 1lakh-3Lakh 3Lakh - 4Lakh More than 5 Lakh 11 13 16 10 Percent 22.0 26.0 32.0 20.0

Total

50

100.0

Salary Earning range of Rspondents
18 16 16 14 12 10 8 6 4 2 0 =5L Series1 11 10 13

ANALYSIS: From the survey it was found that amongst 100 respondents a) b) c) d) 22% of the respondents have an average annual income up to 1 lakh 26% of the respondents have an average annual income from 1 lakh to 3 lakh 32% of the respondents have an average annual income from 3 lakh to 5 lakh 20% of the respondents have an average annual income above 5 lakh

5.Family Size of Respondents:
Family Size
10 members Total Frequency 20 28 2 50 Percent 40.0 56.0 4.0 100.0

Family Size of the Respondents

10 members

ANANLYSIS: From the survey it was found that amongst 100 respondents a) 40% of the respondents are below 5 members. b) 56% of the respondents are between 5 to 10 members. c) 4% of the respondents are above 10 members.

6.% of Respondents Interested in ICICI offered Products:
Interested in ICICI products
Yes No Total

Frequency 46.0 4.0 50.0

Percent 92.0 8.0 100.0

Interested in ICICI Offered Products
4

Yes No 46

ANANLYSIS: From the survey it was found that amongst 100 respondents a.92% of respondents are like the products ICICI Offered b.8% of Respondents are dislike the products ICICI offered

7.% of respondents benefits of choosing the particular products Particulars
Tax benefit Security Investment/Saving

No of Respondents
21 23 6

Percentage
42 46 12

Benefits Of particular Product
6 21 Tax benefit Security 23 Investment/Saving

ANALYSIS: a) 42% of the respondents say that a benefit of choosing the particular Product is for Tax benefit of life. b) 46% of the respondents say that a benefit of choosing the particular products is for additional benefit to family c) 12% of the respondents say that a benefit of choosing the particular products is for Investment/saving

8.% of respondents who are under different plans of ICICI Prudential life insurance co.

Particulars
Wealth plan ULIP Whole life plan Child plan Pension plan Total

No of Respondents
21 14 8 5 2 50

Percent 42.0 28.0 16.0 10.0 4.0 100.0

Product taken by respondents
25 20 14 15 10 5 0 Wealth plan ULIP Whole life plan Child plan Pension plan 8 5 2 Frequency 21

ANALYSIS: From the survey it was...
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