Customer Satisfaction of Bikanerwala

Topics: Indian cuisine, Indian sweets, Retailing Pages: 21 (5341 words) Published: December 7, 2012

Bikanervala is a restaurant franchisee with a chain of restaurants all over the country. It was founded in 1950. Bikanervala is one of India’s most prominent families in the business of traditional hospitality products like sweets and namkeens. It is a 100% vegetarian multi- cuisine restaurant. Bikanervala’s concept always has been to innovate and yet maintain the original flavour of traditional Indian food with primary focus on quality, hygiene and affordability. Bikanervala showrooms are located in India, Nepal, UAE and New Zealand. Today, BIKANERVALA FOODS PVT. LTD. is an ISO 9001:2000 HACCP and SQF 2000cm certified company with four manufacturing units in the National Capital Region and a chain of 88 outlets in India and abroad, serving vegetarian North Indian, South Indian, Continental, Chinese cuisine and fast food along with a vast variety of traditional Indian sweets and snacks. BIKANERVALA

Parent Company| Bikanervala|
Category| Food products and Restaurant|
Sector| Food and Beverages|
Tagline/ Slogan| Sab Khaate Hain|
USP| Good quality, fresh, hygienic and tasty Indian sweets and snacks|

Segment| People who like Indian sweets, namkeens and other traditional snacks| Target customers| Middle and upper middle class urban families| Positioning| Indian sweets and namkeen manufacturer as an alternate to western fastfood|

A few details about Bikanervala in Hyderabad:
* Bikanervala in Hyderabad is located in Road no. 2, Banjara Hills. * It was opened in the year2010.
* It is rated no. 38 out of the 226 restaurants present in Andhra Pradesh. * The timings for Bikanervala are from 8 am to 11 pm.
* The cost for two people is approximately Rs. 700/- excluding VAT and other service charges. * Buffet rates are Rs. 320/- for lunch and Rs. 420/- for dinner. (These rates are not applicable on weekends.) * Credit cards are accepted.

* Facilities: Air conditioning and Meal coupon (Sodexo/ Ticketmeal) accepted







STRENGTHS * High brand recall * Strong brand name with a history of 100 years * Variety of products like sweets, bakery products, namkeens, chats and other Indian fast foods * A strong brand in ‘Bikano’ manufacturing world class packaged namkeens and sweets * Trusted brand for its quality, hygiene and taste * Strong distribution network making products easily available in India and abroad * Innovation through use of technology in packaging * Price friendly * Products available in gift packaging| WEAKNESSES * Limited number of stores * Concentration more in North India * Strong competition from unorganised sector also means limited market share| OPPORTUNITIES * Increase its presence in international market * Increase its number of stores so that it can reach out to more customers especially in South India * Increase its advertisements and put more efforts towards promotion of its brand * Launch products for health conscious people like sugar free sweets and snacks with low trans-fat| THREATS * Haldiram’s * Lehar * Bikaji * Rajdhani * Other local brands, sweet shops, bakeries etc.|

Company profile

Bikanervala is one of India's most prominent families in the business of traditional hospitality products like Sweets and Namkeens. Our forefathers devoted their lifetime in developing exclusive recipes which are now our proud family secrets. To this wealth of inherited knowledge our new generation has now added another dimension - Modern Technology.

The traditional Indian sweet shop cum...
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